Seminar%20Pemasaran

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Seminar Pemasaran
Competitive Advantage
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Elements of A Theory of Your Business

• What business are you in

What is your desired market positioning
What is your basis for differentiation
Which custumers will drive your growth? How are
their priorities changing?
Who are your competitors? And how do you best
defeat them?
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Internal Analysis
COMPANY
STRATEGI
CUSTOMER
COMPETITOR
?? ??
CHANGE
Eksternal Analysis
(The Main of the Strategist) By. Kehnici Ohmae
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TEKNOLOGI
CHANGE DRIVER
EKONOMI
MARKET
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Why Marketing ???

• Todays Marketers want to deliver exceptional
  business performance. They want the right
  leadership and support to do this effectively

Understanding of strategic marketing in consumer,
industrial, technology, and service businesses in
the national and global marketplace context is
todays Marketer requirements
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PRODUCT/ SERVICE
COMPANY
STRATEGY
VALUE
MARKET
Marketing Mix (4P)
CUSTOMER
Selling

CONSUMER BUYER DECISION
Differentiation
Brand
STP
CUSTOMER SATISFACTION
PROFIT
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Business Description Product, Consumer,
Competitors, Capabilites
Situation Analysisv
The greater clarity You have on What You want to
be Whwn you grow up The more effective And
successful You will be in Aligning
strategic Direction and day To day activities
Industry Environment Scale Scope market, Trend,
Competitive enivir, trend, ect
Existing Potentital Customers Based on Product,
Proses, Mgt And Buying Criteria
Market Segmentation
Development Strategies Overall and within
Target Market Segments
Positioning
Value
Strategic Plan Elements
Mission Statement
Goals
Objectives
Value Performance Measurement
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The Strategic Triangle
Customer
Value
Value
Competition
Company
Cost
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Five Forces Determining Industry Structural
Attractiveness
Porter (1980)