Jack Welch

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Jack Welch

• WINNING
• What 40 yrs at GE teaches us

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Step 1 Come up with a big AHA for your
business-a smart, realistic, relatively fast way
to gain sustainable competitive advantage.

• 5 Slides
• What the playing field looks like now?
• What has the competition been up to?
• What have we been up to?
• Whats around the corner?
• Whats the winning move?

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Step 2Put the right people in the right job to
drive the big AHA forward.

• YOU GET A LOT MORE BANG FOR YOUR BUCK WHEN
  STRATEGY AND SKILLS FIT!

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Step 3 Relentlessly seek out the best practices
to achieve your big AHA, whether inside or out,
adapt them, and continually improve them.

• Strategy is unleashed when you have a learning
  organisation where employees strive to do better
  on a continual basis.
• You can have the best AHA in the world, but
  without this learning culture in place, any
  sustainable competitive advantage will not likely
  last.
• Therefore, Strategy is simply finding the big
  AHA, setting a course of action, putting the
  right people behind it, and then executing with
  an emphasis on continual improvement.

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What the playing field looks like now?

• Who are our competitors?
• Who has what mkt share, where do we fit in?
• Characteristics of business? Drivers of
  profitability?
• Strengths Weaknesses of competitors- rate
  product/service, RD, Sales force and culture.
• Who are their primary customers.

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What has the competition been up to?

• What has competition done in the past yr to
  change the playing field?
• What innovation has happened in industry?
• New entrants? What have they done?

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What have we been up to?

• What heave we done in past yr to change playing
  field?
• What have we gained or lost?

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Whats the winning move?

• What can we do? Merge, Acquisition, new
  product/range etc.
• How do we make ourselves indispensable?

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Whats around the corner?

• What scares you most in the upcoming year?
• What deals are on the horizon?
• What legislation on horizon?