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Marketing isn

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Marketing isn t somebody s responsibility; marketing is everyone responsibility. Jack Welch, CEO, 1981-2001 General Electric Co. Innovation and marketing ... – PowerPoint PPT presentation

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Title: Marketing isn


1
Marketing isnt somebodys responsibility
marketing is everyone responsibility.
  • Jack Welch, CEO, 1981-2001
  • General Electric Co.

2
Innovation and marketing are the only two
valuable activities of a firm. The rests are
costs.
  • Peter Drucker
  • Management Guru
  • Claremont School of Management
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