Port of Singapore Authority

1
Port of Singapore Authority

• Matt Woloshen
• Shannon Haynes
• Jay Coslow
• July 18, 2005

2
Agenda

• Who is PSA?
• What is Portnet.com/CITOS?
• Background
• Evolving Business Model
• Big vs. Small
• Building for the Future
• Outcome

3
Who is PSA?
Cargo Ship A
Cargo Shipper
Cargo Ship B
Cargo Receiver
4
Portnet.com CITOS

• Portnet.com
• Links to community
• Browser Interface
• E-commerce
• Low Entry Barrier
• Software applications

• CITOS
• Mananged container handling
• Loading
• Unloading
• Storage

5
History

• The story of PSA is the story of Singapore
• -Khoo Teng Chee
• Group President, PSA

6
Singapore at a glance

• 692.7 sq km
• Pop. 4,425,720
• GDP 120.9 billion

7
History

• Colonial Times
• Limitation brings innovation
• Technology leads the way
• A new name for a new nation

8
Chronology

• 1964 Port of Singapore Authority (PSA) founded.
• 1974 Temasek Holdings Ltd. established.
• 1984 Portnet first developed.
• 1996 PSA invests in container terminal in
  Dalian, China.
• 1997 PSA Corporation established.
• 1999 PSA PortCare Services founded.
• 2000 Portnet.com Ltd. was formed.
• 2001 PSA Corporation becomes fully-privatized
  enterprise.

9
Evolving Business Models
Increase customer service
Portnet.comLtd.
new services via PortCare
10
The Organizational Design Challenge
?
Complex Global
Hierarchical
First global investment 1996
Information Requirements
Portnet developed 1984
Entrepreneurial
Simple Local
PSA in 1964
Stable Certain
Dynamic Uncertain
Business Decision Making Environment
11
Big vs.Small
EXTEND
PrecisionExecution
Networked
Hierarchy
Fast-CycledInnovation
Operating Innovating Capabilities
Entrepreneurial
12
Services
EXPAND
Consulting
PortCare

• Keppel Distripark
• logistics, distribution, invt. mgmt.
• PSA BoxCare
• invt. mgmt. for containers.
• PSA ReeferCare
• parishable goods
• PSA ProCare
• unmarked cargo
• PSA ChemCare
• safe handling

• Offered by PSA
• Global communitiy

Result
Increased RevenueStrategic Advantage
13
Big vs.Small
EXPAND
Strategic Focus Resource Allocation
Networked
Hierarchy
Shared Culture Commitment
Entrepreneurial
Leading and Engaging Capabilities
14
Customer Relations
ENHANCE

• PROBLEM
• Limited labor market
• Increased operations
• SOLUTION
• Knowledge Assets
• IT investments
• PSA Vision 21
• Customer First Program
• RESULT
• Increased productivity
• Reduced staff

15
Big vs.Small
ENHANCE
Efficiency Integration
Networked
Hierarchy
Learning by Doing
Managing Learning Capabilities
Entrepreneurial
16
Building for the Future

• PSA needs to continue to build and improve on the
  3 aspects of a Networked Company
• Operating Innovating
• Managing Learning
• Leading Engaging

17
Building for the Future

• This feedback mechanism has allowed PSA to
  operate as an Entrepreneurial Company in new
  markets and services, while being a Hierarchical
  Company that allows the collection, analysis and
  dissemination of new ideas, information and
  operational improvements throughout the
  corporation.

18
Building for the Future

• Potential Roadblocks
• Ownership Structure
• Competitors
• Government Regulation

19
Real Life Results

• Excellent Growth
• Eyes on expansion
• IPO on the horizon?

20

• Questions?