PSA: The Worlds Port of Call

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PSA The Worlds Port of Call

• Presented By
• Jacob and Katrina Farris
• Juli Cates

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Port of Singapore Authority

• Private-owned sea port.
• Mission The worlds port of call

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Weak Air shipping
Weak Internet Technologies High-tech Equipment
Strong
Weak Shippers
Barriers to Entry
Strong Cost of Capital Connection with industry
participants
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• Founded on April 1, 1964
• First steps to privatizing PSA October 1, 1997
• 13 Port participation in 8 countries around the
  world.

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• Globalization strategy
• Capital Investments advance structure
• Portnet.com

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Key Stakeholders

• Employees and Employers
• Equal portions of contribution margin
• Shareholders
• Proceeds from bond issue

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Value and Benefits Received

• Shareholders
• Portion of company profits
• Customers
• Better service
• Suite of Products
• P-Commerce
• eMart
• eSolutions
• Infohub

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Information Technology

• Portnet.com
• Digital Business Infrastructure
• Level 1
• Level 2
• Level 3
• PSA Competitive Advantage

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Critical Points

• Importance of Information Technology
• Good Structure of Industry
• Virtual Integration

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Thank You!
Any Questions?