???? ????????, Synovate Comcon,

1
??????? ? ???????? ? ??????? ???????????
????????????? ??????? ?? ?????????? ?????

• ???? ????????,
  Synovate Comcon,
• ????? ????????????? Healthcare

??????? ???? ????, 24 ???????, 2011
2
???? ???????? MS() ? ??????????? ??????
2
Source PrIndex Drugs Prescription
Monitoring, Russia, 7 cities, November 2010
3
???????? ????? ?????????? ?????? (??? 25)
Source PrIndex Drugs Prescription
Monitoring, Russia, 7 cities
4
??????????? ?????????? ?????? ? ???????????? ?
???????? ?????????
4
Source PrIndex Drugs Prescription
Monitoring, Russia, 7 cities
5
???????? ????? ?????????? ?????? (??? 25)
Source PrIndex Drugs Prescription
Monitoring, Moscow
6

• ?? ???? ???? ?????? ??????
• ??? ??????????? ????????????

7
???????? (INN) ?????????? ??????
7
Source PrIndex Drugs Prescription
Monitoring, Moscow
8
?????????? (INN) ?????????? ??????
8
Source PrIndex Drugs Prescription
Monitoring, Moscow
9
???????????? (INN) ?????????? ??????
9
Source PrIndex Drugs Prescription
Monitoring, Moscow
10
???????? ?????????? ???? ???????????? ??????????
10
Source PrIndex Drugs Prescription
Monitoring, Russia
11
???????? ??????? ??????????? ?????????????? ??
???? ???????????? ??????????
11
Source MEDI-Q Doctors Opinion Survey
12
???????? ??????? ??????????? ?????????????? ??
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12
Source MEDI-Q Doctors Opinion Survey
13
???????? ??????? ??????????? ??????????????
????????? ????? ??????? ?? ????????????
???????? (??? 25)
Source MEDI-Q Doctors Opinion Survey
14
??????? ?? ? ????????? ????? ????????????? /
????????????, ?????????????? ????????
????????-?????????????? ?? ? ????????
14
???????? MEDI-Q, ?????? ???????????? ??????
15
??????? ?? ? ????????? ????? ????????????? /
????????????, ?????????????? ????????
????????-?????????????? ?? ? ????????
15
???????? MEDI-Q, ?????? ???????????? ??????
16
?????????? ????? ???????? ???????????
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16
Source MEDI-Q Doctors Opinion Survey
17
????????? ????? ???????? ???????????
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17
Source MEDI-Q Doctors Opinion Survey
18
????????? ????? ???????? ???????????
??????????????
18
Source MEDI-Q Doctors Opinion Survey
19
????????? ??? ?? ?? ? ?????????????? ? ? ??????
??????? 482 ????????? ?? ????????
???? ?? ?? ?? ?????? ????? ? ??????????????
???? ?? ?? ?? ?????? ????? ? ????? ??????
???? ?? ?????? ?? ? ??????????????
???? ?? ?????? ?? ? ????? ??????
19
???????? PHARMA-Q, ?????? ??????????/???????????

20
????????? ??????? ?????? ????? ????????? ???????
?? ?? ?? ?????? ?????
??????? 482 ????????? ?? ????????
??????? ?????? ? ?????
??????? ?? ?????? ?????
20
???????? PHARMA-Q, ?????? ??????????/???????????

21
?????? ????? ???????? ??????????????
21
Source MEDI-Q Doctors Opinion Survey
22
????? ?????????? ?? ??? ???? www.pharma.comcon-
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