H I

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H I t e c h m a r k e t r e s e a r c h
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About us

SOCIS was founded in April 1997 Since 2002
SOCIS is a member of ESOMAR, the world
association of research professionals We are
members of the associations BIG and AIMRI
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Main activities

• Market research

• Media research

• Sociological research

Fieldwork is controlled by Socis Basis
Fieldwork Management System
Research is carried out under the ESOMAR Code
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Company structure
Client-service Dept. Communication with clients
Technical Department Data entering Technical
support of projects
Quantitative Dept. Management and control of
fieldwork
CATI Center Telephone interviewing
Qualitative Dept. Management of qualitative
studies Moderators
Retail-Audit Dept. Store-checking
Mystery-shopping
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Our team
Roman Ogloblin Managing Director info_at_socismr.com
Daria Parfenova Head of Client-Service
Department client-service_at_socismr.com
Julia Panchenko Head of Qualitative
Department julia_at_socismr.com
Katya Mochalova Project Manager
Natalia Panchenko CATI Manager
Maria Kamkina Project Manager
Asia Aitova CATI Manager
Lyuba Kulikova CATI Manager
Alexei Myasoedoff IT Manager
Alexei Vinokuroff DP Manager
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We offer
1. Customer research
Socis Russian Omnibus
Barometer
target group analysis awareness/usage segmentation
competitive position
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We offer
2. Brand research

• Packaging tests

• Price testing

• Product testing

• Retail trade network research

• SOCIS Ad-TEST

• SOCIS Price TEST

• Hall-TEST

• Retail audit

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We offer
3. Advertising and media
research

• Concept tests
• (by introducing a new brand name)

SOCIS Ad-Test

• Ad effectiveness research
• (brand awareness and loyal consumers dynamics,
• competitive position)

SOCIS Target Scan
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We offer
4. Media research

Unique large-scale project MediaMix Russia

• representation of local markets
• up-to-date software DataFriend 5.5.
• an opportunity to plan campaigns using TV, press
  
• and radio at the same time
• making media plans using target group
  preferences

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We offer
5. Personnel research

Mystery shopping
Service companies Retail trade networks Restaurant
s Banks
Quality of services
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Facilities
Focus-room

• large one-way mirror
• comfortable clients room
• professional audio equipment
• DVD recording
• simultaneous translation

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Facilities
CATI-Center (60 workstations)

• Tracking and monitoring research
• Media research
• Omnibus research
• Measuring ad campaign effectiveness

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Among our clients (fieldwork)

• MR industry
• IPSOS
• GFK
• COMCON - Research International
• A/R/M/I - Millward Brown
• ACNielsen
• IMCA
• Synovate
• GIM
• GMI
• IPK International (Germany)
• IRI - Infores (UK)
• TNS Infratest (Germany)
• Performance Research (USA)
• IRB Europe (Belgium)

• ICMA (Belgium)
• Evalueserve
• Produkt Markt (Germany)
• Avantium (Spain)
• Plus Four (UK)
• Advertising
• MediaCom
• SPN Ogilvy PR
• Head Made
• Artvis
• Manufacturers / retailers
• Pentland Group plc
• Home centers

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THANK YOU FOR YOUR ATTENTION!

Prospect Oktyabrya, 47 150040 Yaroslavl,
Russia Tel. 7 / 4852 73 03 66 Fax 7 / 4852 73
03 66 info_at_socismr.com www.socismr.com