Special Package: MSN Messenger Online Game Sponsorship Package

1
Special PackageMSN Messenger Online Game
Sponsorship Package
2
Introduction

• Users involvement and interaction is getting
  important in nowadays online advertising
  
• However, most of them are User Flash Banner
  interaction
  

MSN Messenger Online Game now offers you an
opportunity to allow consumers engage with your
brand via User User Interaction

3
How to access it?
The Game will be launched next to dialogue box
after the other side accept the invitation
Click the Game button at the top of
conversation box and select a game to play with
friends
We can now create our own game to get more user
involvement and interaction !!!
4
Real example
Max. Window Size 500x 500 pixels
A game that sponsored and created by 1-day Acuvue
A ladder page is also created to list the results
of players
5
Examples in other market
Sending a sound emoticon related to the Happy
Feat Movie
An interesting fighting game with impressive
artwork design
6
Package Entitlement

• Game Slot at MSN Messenger for 1 month
• Game Integration and back-end support by MSN
• Co-Branded Ad to Promote Messenger Game (for 1
  month)
  
• MSN HK Homepage SuperBanner 728x90 1,000,000
  imp.
  
• MSN Hotmail Inbox SuperBanner 728x90 1,000,000
  imp.
  
• MSN Messenger
• - Buddy List Half Banner 234x60 3,000,000
  imp.
  
• - Conversation Window
  Textlink 3,000,000 imp.
  
• MSN Standalone Emails
• - people interest in Game 15,280 emails
• Total Package Cost HK120,000.-

7
Remarks

• Production and hosting of the game are
  responsible by the advertiser
  
• Production and Hosting Cost Reference (Approx.
  HK 20,000 HK 50,000)
  
• Game access instruction landing page production
  and hosting (Approx. HK 8,000)
  
• All materials are subject to final approval by
  MSN
  
• Minimum booking 1 month

8
Appendix
9
Microsoft Digital Advertising Solution

• MSN Hong Kong, the leading Internet Portal in
  Hong Kong and leader in Communication Tools
  (Hotmail, MSN Messenger, MSN Spaces) and Search
  Capabilities
• Monthly Unique Users
• MSN HK Network 5,509,000
• Hotmail (Active Accounts) 1,361,000
• MSN Messenger 1,523,000
• MSN Spaces 1,443,000

Source MSN Internal Tracking (IDSS), May 06
Audited by PriceWaterHouse Coppers
10
Windows Live MessengerMore and more people are
using Windows Live Messenger
AsiaBUS Nov 05 30 21 26 4 3 3 3 1
MSN Messenger includes MSN Messenger, Windows
Live Messenger and Windows Messenger
Market Hong Kong Universe (Sample) Total popula
tion aged 15-64 5,133,099 (1,001)
Source Synovate AsiaBUS Survey June 2006
11
Windows Live Messenger attracts well-educated
young executives those with high household
income
Age
Education
Gender
Job Title
Monthly HHI (HK)
Note Windows Live Messenger includes MSN
Messenger, Windows Live Messenger and Windows
Messenger Market Hong Kong Universe (Sample) T
otal population aged 15-64 - 5,133,099 (1,001)
Those aged 15-64 have used MSN Messenger in
past 3 months 1,948,090 (463)
Source Synovate AsiaBUS Survey June 2006
12
IM users are loyal to Windows Live Messenger
Half of them use Windows Live Messenger most
frequently
Which one do you use most frequently?
(Among IM users)
Windows Live Messenger includes MSN Messenger,
Windows Live Messenger and Windows Messenger
Market Hong Kong Universe (Sample) Those aged 1
5-64 have used instant messaging in past 3
months 2,658,258 (600) Source Synovate AsiaBUS
Survey June 2006
13
High Usage of Messenger between 9am and 6pm an
indication of _at_ work usage by working
professionals
AT WORK REACH !