RUFFIN BECKWITH

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RUFFIN BECKWITH

• Senior Vice President
• World Golf Foundation

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80 of success is just showing up.
- Woody Allen -
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20/20 INITIATIVES

• Adult Player Development
• Junior Golf
• Research
• Communication
• Alternative Facilities
• Colleges

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2002 HOST FACILITIES

• Charlotte, NC - 10
• Denver, CO - 4
• Nashville, TN - 7
• Raleigh, NC - 9
• Toledo, OH - 12
• Ventura County, CA - 10
• Worcester, MA - 7
• U.S. Air Force Bases - 5

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PROGRAM COMPONENTS

• Price Average 149
• Orientation and Facility Tour
• Six hours of instruction
• Five free on-course experiences

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JUNIOR GOLF
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COMMUNICATIONS
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THE GOLF INDUSTRY REPORT FOR 2001
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INDUSTRY REPORT Sources

• ESPN Sports Poll
• National Climatic Data Center
• National Golf Course Owners Association
• National Golf Foundation
• Nielsen Media Research
• PGA of America
• PGA TOUR
• U.S. Census

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INDUSTRY REPORT Rounds

• Information from 2,426 facilities of 15,720
  (15.4)
• One-time adjustment of 8
• 2000 - 518,400,0002001 - 518,100,000

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INDUSTRY REPORT Participation

• 2000 2001
• Participants 36M 37.1M
• Golfers 25.4M 25.8M
• Juniors 4.0M 4.4M
• Alternative Users 1.7M 2M
• Range Users 4.9M 4.9M

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INDUSTRY REPORT ESPN Poll

• 20 of people over 12 in U.S.answer yes to the
  questionDo you play golf?
• That equates to 45 million people. Our study
  identified about 35 million.

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INDUSTRY REPORT Frequency

• Occasional Core Avid
• Year (1-7) (8-24) (25)
• 1997 10.6M 7.9M 5.6M
• 2000 10.9M 7.3M 6.2M
• 2001 14.2M 5.7M 5.9M

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INDUSTRY REPORT Interest

• Ratings of all competitive golf are down less
  than 10 since 1996, well below industry norm.
• PGA TOUR ratings are up 20 in same time period
  only other sport that increased was NASCAR
  (5.8)
• Percentage of respondents claiming to be fans of
  professional golf is up from 32 to 40 since
  1995, far bigger increase than any other sport.

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INDUSTRY REPORT Course Development

• Increase in new courses from high of 3.2 in 2000
  to 2.3 in 2001 to projected 1.8 this year.
• Average rounds per course2000 33,7372001 33,000

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INDUSTRY REPORT Course Development

• If new courses increase by 1.5 per year
• Total Courses Total Rounds/
• 2020 Rounds Course
• 20,908 690 million 33,000
• 836 million 40,000
• 1 billion 47,800

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RESEARCH
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Key Findings

• The annual impact of golf on charitable giving is
  dramatic!
• The majority of facilities average10 charitable
  outings
• 140,000 charitable golf outingsare held in the
  United States
• 15,000,000 participants play golfin a
  charitable outing

Total Revenue Exceeds 2.9 Billion!
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THE GOLF ECONOMY

• Who benefits, and to what degree?
• Get perspective on benefits to travel, tourism
  and real estate industries
• Improve Wall Streets perspective
• Elevate golfs status vis-à-vis other sports and
  industries
• To measure our progress
• To measure the value of a single golfer to the
  industry

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The Golf Cluster
Golf Course Capital Investment
Irrigation Installation
Course Renovations
Clubhouse Renovations
Infrastructure Improvements
GOLFER SUPPLIES (on and off course)
Equipment / Golf Car Purchases
New Course Construction
Soft Goods
Hard Goods
Apparel
Core Industries
Books Magazines
Enabled Industries
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Estimate of the Golf Economy
Overall Size of the Golf Economy in 2000 by
Segment ( millions)
Core Industries
20,496
Golf Facility Operations
7,812
Golf Facility Capital Investment
5,982
Golfer Supplies
4,493
Media, Tournaments, Charities, and Associations
38,783
Enabled Industries
9,904
Real Estate
13,480
Hospitality/Tourism
23,384
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