Ruffin Beckwith

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Ruffin Beckwith

• Executive Director, GOLF 20/20

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Last Five Years

• Vehicle for Communication
• Catalyst for Collaboration
• Program Incubation

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Facility Development

• Regulation Courses (18-hole Equivalents)
• Year No. of Courses Increase Openings
• 2000 13,032 2.7 365
• 2001 13,288 2.0 260
• 2002 13,446 1.2 199
• 2003 13,551 0.8 154
• 2004 (proj.) 13,682 1.0 156

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Facility Development

• Short Courses (Executive and Par Three)
• Year No. of Courses Increase Openings
• 2000 1235 1.6 33
• 2001 1261 2.1 24
• 2002 1278 1.3 21
• 2003 1275 -0.2 17
• 2004 (proj.) 1276 0.1 8

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Interest Ratings

• Television Ratings Comparison of Sports (Network
  Only)
• Sport 1996 2003 /-
• Baseball 7.2 7.4 3
• NASCAR 5.2 5.3 2
• PGA TOUR 3.0 2.9 -3
• All Golf 2.6 2.3 -11
• College Basketball 3.8 3.3 -13
• NFL 13.7 11.8 -14
• Hockey 2.6 1.8 -31
• NBA 7.7 4.2 -45

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Interest Fans

• Percentage of Americans Who Claimto be Fans of
  Professional Golf
• 1996 34.6
• 2003 40.4

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Interest Fans

• Change in percentage of those surveyed claiming
  to be fans, between 1996 and 2003
• Pro Golf 16.8 Tennis -6.4
• NASCAR 8.7 Boxing -9.6
• NFL -4.8 College Basketball -11.4
• College Football -5.8 NHL -16.1
• Baseball -6.4 NBA -16.3

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Rounds Played

• 2001 518.1 million
• 2002 502.4 million
• 2003 494.4 million
• 2004 501.3 million
• If no change in 4th quarter

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Participation

• Number of participants (in 000s)
• 2000 2001 2002 2003
• Total 36,000 37,100 36,700 37,900
• Girls (18) 25,400 25,800 26,200 27,400
• Juniors (5-17) 4,000 4,400 6,100 5,500
• Alt. Participants 6,600 6,900 4,400 5,000

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Participation

• Golfer Segments (In 000s)
• Year Occasional (17) Core (8-24) Avid (25)
• 2000 10,961 7,399 6,276
• 2001 14,190 5,676 5,934
• 2002 13,624 6,812 5,764
• 2003 14,184 7,083 6,133

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