Hospitality and Tourism 110

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Hospitality and Tourism 110

• Tourism Guests and Hosts

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Guests and Hosts

• Guest outside visitors who have come to be
  entertained by the people of a community or
  region
• Host individuals, communities, or regions who
  entertain the visiting guests

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Guests

• Grouped three ways
• By their motivators (business or pleasure)
• By their demographics (age, occupation,
  education, income level, marital status)
• By their psychographics (personality, behaviours,
  likes and dislikes)

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Business Guest

• Guest has few choices of where, when, how, and
  how long to travel.
• Fill about 35 of all airline seats.
• Reasons for travelling
• Meetings
• Conventions
• Consulting
• Sales
• Physical functions

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Business Guest

• Frequent business traveller
• Stay repeatedly in the same hotel
• Offered specialized service such as instant
  check-in
• Staff encouraged to remember names of guests
• Luxury business traveller
• Not concerned with cost
• Consider service attitude important

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Business Guest

• Female business traveller
• Concerned with safety issues
• Likely to ask for room service rather than
  venture out
• International business traveller
• Travel in this segment is down due to higher
  costs, fear of terrorism
• More use of internet conferencing

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Pleasure Guest

• Discretionary time time away from work and
  other obligations
• Discretionary income money people may spend as
  they please.
• Family life stage persons position in his or
  her life
• People in the young single and empty nest stages
  have more discretionary income

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Demographics

• Travellers are generally more educated than
  average.
• Represent white-collar worker more than
  blue-collar

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Psychographics Stanley Plog

• Allocentric risk taker.
• Prefers to go where no foot has gone before
• Willing to go without normal conveniences to gain
  a fuller travel experience
• First to try a new travel destination

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Psychographics Stanley Plog

• Psychocentric armchair travellers
• Reluctant to travel
• Prefer places that feel like home
• Travel to places with the same language, food,
  mode of travel
• Good repeat customers

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Psychographics Stanley Plog

• Midcentrics travel to break routine
• Enjoy a change of pace
• Choose vacations that allows them to have the
  basic comforts of life

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Barriers to Travel

• Cost
• Lack of time
• Accessibility or Distance
• Health and Disabilities
• Travel Tastes and Experiences
• Education
• Age
• Fear

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Hosts

• When you go somewhere, how do you like to be
  treated?
• How do you want to view your physical
  environment?
• Tourism Illiteracy often occurs due to lack of
  understanding of the benefits of tourism

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Ethics

• Morals ability to make a distinction between
  right and wrong conduct
• Ethics a system or code of morals of a
  particular person, religion, culture, group or
  profession
• Many businesses now have a code of ethics
  beliefs on how the business should operate and on
  proper treatment of guests and employees