QUALCOMM Internet Services

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QUALCOMM Internet Services
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What is BREW?
Binary Runtime Environment For Wireless

• Origin of Brew
• Built by Qualcomm wireless handset engineers
• Reduces development cycle
• Simplifies Integration of 3rd party browsers and
  other applications
• Leverages Qualcomms core competencies
• Wireless technology leader
• Server Expertise (Omnitracs, Digital Cinema,
  Eudora)
• CDMA System expertise (Infrastructure Handset
  ASICs)

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Key Advantages of BREW

• Solves Industry Wide Issues
• Carrier
• Enables control of content allowed on handsets
• Allows monetization of applications
• Creates differentiation opportunities
• Handset Manufacturer
• Shortens development cycles
• Designed specifically for handsets vs. scaled
  down PC environment
• Minimizes BOM impact
• 3rd Party Developers
• Single integration on BREW vs. integration on
  multiple handsets
• Not required to learn complex handset software
• Increases distribution channels
• End Users
• Freedom to chose applications tailored to own
  preferences

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BREW vs. I-Mode/JAVA

• JAVA was developed for PCs.
• BREW is optimized for wireless.
• BREW is lightweight (20K to 100K)
• BREW is faster because its layered on robust MSM
  APIs (REX, Internet LaunchPad, Data, EFS)
• BREW enables multiple browser solutions
• BREW can enable JAVA
• Works side-by-side with Java and existing UI
• Aids in supporting MSM-related application issues

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3rd Party Application Integration Options
With BREW
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Enabling New Businesses and Services
Wireless client and client/server applications
made available on a scale never before possible.
Application Developers
Teaming to benefit from empower
applications
QIS BREW
Subscribers
Device Manufacturers
Wireless Carrier
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BREW Architecture (MSM)
Sound Player
Map Viewer

• BREW API and Developer
• Developer uses SDK to write apps and utilize
  MSM/device features.
• Additional classes may be added on top of API.

Mobile Shop
Games
JVM
Browser(s)
App Manager
App
PIM Apps
QChat
BREW
OEM UI App(s)

• API and OEM required interaction
• Minimal Display
• OEM Tailors BREW

 OEM User Interface
  OEM Drivers
  CORE ASIC Software

• Internet LaunchPad
• gpsOne
• BlueTooth
• CMX
• Etc.

Sockets
EFS
OEMs are never prevented from writing UI and
features to MSM APIs. BREW helps make this
easier!
CallMgr
REX
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BREW Architecture (MSP)
MSM
MSP

• Internet LaunchPad
• gpsOne
• BlueTooth
• CMX
• Etc.

Sockets
App
App
EFS
BREW
OEM
CallMgr
REX
 MSP RPC Engine
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Technical Overview

• Application Execution Environment layered on MSM
  APIs
• Allows development of Applications as
  static/downloaded components
• Exposes MSM features as Object Classes in C/C
• Provides enhanced classes for application-oriented
  features
• Tailored to existing (MSM) and next-generation
  (MSP) devices
• Very low FLASH/RAM overhead
• Tailored for easy integration by Handset
  Manufacturer
• Does not replace UI
• Sample source provided for most integration
  layers
• Robust application development environment
• Windows-based SDK
• Emulation Tools

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Technical Overview (continued)

• QIS and BREW Provides
• Manufacturer Support
• BREW libraries, sample source, documentation
• Flexiblility BREW can be tailored to the
  handset
• Direct/local integration assistance
• Reference source for integration layers
• Developer Support
• Full SDKs
• Sample application source
• Online support
• Middleware Support
• Testing
• Developer Certification
• Distribution
• Billing

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Technical Overview (continued)

• BREW Objectives
• Standardized Application Execution Environment
• Extensible - Rapid Deployment of New Features
• High performance
• Lightweight Low Cost!
• BREW Capabilities
• WIN/NT WIN/2000 Software Development Kit
• Core Services
• AEE, Timers, Alarms, Display, Registry
• Files, Memory
• Enhanced Services
• Network/Sockets (Streams)
• Graphics / Images (BMP, etc.)
• Sound Players (MIDI/CMX)
• gpsOne, BlueTooth

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Integration Comparison

• Example
• 3 Applications
• 5 Handset Platforms
• 2 Models per Platform
• Without BREW
• 3 5 2 30 Integration Tasks
• With BREW
• 5 Integration Tasks
• However, BREW is integrated only once!

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BREW Requirements

• MSM Requirements
• Rex (signals, clock, etc.)
• Data Services (sockets)
• EFS (embedded file system)
• MSM Optional/Leveraged Features
• Internet LaunchPad
• OEM Required Features
• Display Routines (SetPixel)
• Font, Bitmap,Drawing (Ref. Source Provided)
• Database (Ref. Source Provided)

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BREW Classes

• Core Classes
• Shell/App services (timers, alarms, registry,
  etc.)
• Files
• Sockets
• Display
• HTTP
• User Interface Controls
• Menus, Lists, Softkey Menus, etc.
• Text Input
• Date/Time Input/Display
• Graphics
• Drawing
• Multi-Media/CMX
• TAPI
• Position Location

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BREW Distribution Process
Application Developers
submits
QIS Distribution Server Located in San Diego
Carrier Application Server Application
Catalogand Repository
Application Certification Center Regionally
located
approves
VPN
OTA
HTTP/SSL
End Users
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MSM Roadmap
MSM5100 - 3300 based, IMT-2000 1xMC - 307kbps
FL
MSM5110 - IMT-2000 1x/3x-MC
.New Standards
MSM5200 - IMT-2000 DS
MSM5000 - IMT-2000 1XMC - 153 kbps - Up to 2X
Voice Cap. - 3000 based - 3000 pin comp.
MSM5105 - IMT-2000 1xMC - 3100 based - 153kbps
iMSM5500 - IMT-2000 1xMC 1xEV - 1xEV
Compliant - MSM5100 based
iMSM4500 - HDR Only
.New Applications
.Core Product Line
iMSM4000 - MSM3100 based - Int Memory
iMSM4100 - MSM5100 MSP1000 - SmartPhone Chip -
Dual CPU - 3rd Party OS
MSP1000 - PDA subsystem - SmartPhone uProc -
App/OS CPU - ARM720 - Integrated Peripherals
5th Gen
6th Gen
MSM3000 - Low power - ARM7 uP - 76 / 86 kbps fwd
MSM3100 - Mixed Signal Chip - Int Tx I,Q DACs -
Int Voice Codec - Int USB data, R-UIM
MSM23XX - 186 uP - Int EVRC RAM
MSM3300 - MSM3100 based - Int Pos Loc - Int
Bluetooth, USB - MP3, MIDI Ringer/CMX, MMC, R-UIM
Q397 Q398 Q399 Q100
Q300 Q400 Q101 Q201 Q301
2002 Engineering Sample Dates
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WIRELESS BANDWIDTH IS INCREASING...
3G
Video Streaming
Still Imaging
Remote Medical Service
Video On Demand
Audio Streaming
High-Quality Video Conferencing
Mobile Television
Text Messaging
2G
Increasing Value
Electronic Publishing
E-Commerce
Voice
Mobile Radio
E-mail
1G
Audio Voice-driven Web, streaming audio
Voice Mail
Data Weather, traffic, news, sports, stock updates
Telephone/Fax
0
9.6
32
64
128
144
384
2,000
Data Transmission Speed - Kbps
Enabling new applications
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Games
HDR, 2Mbps
3-D Motion Video/Music Clips (Mission Impossible)
Games
IS-2000, 1x, 153.6kbps
Multi-player Enhanced A/V Action, Fantasy (Bionic
Commando)
IS-95A/B, 14.4kbps/64kbps
Simple, single player games Text or low-res
graphics (BlackJack, Pong, Tetris)
2004
2000
2001
2002
2003
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Entertainment Books, Music Video
HDR, 2Mbps
Video on Demand Music Video Internet TV
Streaming Audio and Video, Animation, Short
Video Clips Internet Radio Book Audio
download MP3 download Karaoke
IS-2000, 1x, 153.6kbps
IS-95A/B, 14.4/64kbps
Book text download Ringer downloads
2004
2000
2001
2002
2003
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Internet Radio
HDR, 2Mbps
Lower Cost/MB Internet Multicast
IS-2000, 1x, 153.6kbps
Streaming Audio View Program Schedules and
Playlists Select Song to Order Album Select Song
to Download MP3 song file
IS-95, 14.4kbps/64kbps
2004
2000
2001
2002
2003
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Instant Messenger
HDR, 2Mbps
Subscriber to Data/Control Center w/Position
Location Information - Medical/Emergency
records - Construction reports
IS-2000, 1x, 153.6kbps
Voice Chat Video Conferencing Subscriber
Position Online Presence Detection
IS-95, 14.4kbps/64kbps
Text Messages Presence-Based Messaging
2004
2000
2001
2002
2003
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Mobile Email
HDR, 2Mbps
Full message/mailbox wireless synching Lower
Cost/MB
IS-2000, 1x, 153.6kbps
IMAP4/SMTP/POP3 Remote File Sharing Graphics
Support
IS-95, 14.4kbps/64kbps
IMAP4 Text Messages Desktop Synching
2004
2000
2001
2002
2003
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Position Location Friend Finder

• Unique service that provides compelling
  functionality to user base
• Extreme stickiness reduces churn
• Higher MOU based on position location information
  and greater user interaction
• New monthly revenue stream
• Merges popular instant messaging with position
  info
• Leverages gpsOne resolution (5m) - Competitive
  advantage
• Competition cannot offer Friend Finder without
  gpsOne
• Routing and map downloads can increase revenue
  per user

PREFERENCES BUDDIES (2/3) Katie 52km Chris
600m FAMILY (2/2) Mom 8km Dad
14km CO-WORKERS (3/3) Gina 6m Chucki
6m Ben 35m
Ben 8km
Chris 600m
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Position Location EasyRoute

• EasyRoute
• Calculates fastest route to destination based on
  users current position
• Accesses real-time traffic data, transportation
  schedules
• Provides Estimated Time of Arrival (ETA)
• QUALCOMM's gpsOne technology provides best in
  class resolution (5m) - enables turn by turn
  directions
• Dynamic re-routing based on changing traffic
  conditions

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Avatars
News Anchors
Top 10 Hits Reader
Sports Casters

• Phone Answering Avatar
• Game Player Avatar
• Phone UI Avatar

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BREW API Schedule
Deliverable Date Notes
Beta SDK 1/15/01 QC delivers to Core Developers
Beta API 1/15/01 QC delivers to Handset Manf
SDK 1.0 4/1/01 Public Release
Handset Integration 2/1/01 4/1/01 Requires local OEM Support Hiring Local Staff OEM Integration Commitment
Commercial 7/1/01 Integration with Carrier Servers