AvantGo: Making the Mobile Internet a Reality

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AvantGo Making the Mobile Internet a Reality
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Topics for Discussion

• AvantGo
• Extending the Internet to handhelds
• Developing content for handhelds
• A business model for the Mobile Internet

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Company Background

• AvantGo Products
• AvantGo Mobile Internet
• AvantGo Enterprise
• Customers
• Over 700,000 existing users
• Private Company
• Investments from MS, RIM, 3COM

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AvantGo An Introduction

• Extending the Internet to Handheld Devices
• AvantGo
• Extending the Intranet for corporations
• A distribution infrastructure for content
  providers
• AvantGo browser enables truly mobile usage
• Online Off-line use
• Support various wireless networks

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AvantGo Mobile Internet is a Free Interactive
Service that provides for Content and
Applications
AvantGo Mobile Internet
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AvantGo Technology

• HTML Browser for Palm Windows CE devices
• Support for industry standard HTML 3.2
• Server based optimization
• Image optimization
• HTML parsing
• Compression
• User-profiles managed on the Server

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Extending the Web to Handheld Devices

• Casually connected PDAs
• Wireless PDAs
• Smartphones
• WAP phones

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Specifics - Handheld Devices

• All Microsoft CE
• Casio
• Compaq
• Hewlett Packard
• Everex
• All Palm OS
• Handspring Visor
• Palm Pro, III , V
• IBM Workpad
• Symbol

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Specifics - Wireless Handheld Devices

• Sync and Wireless
• Fat pipe/Thin pipe
• Standard HTML
• Full Internet Access
• MS Wireless Connection Kit
• Use phone as a modem
• Novatel, Motorola, Ericsson
• QualComm PDQ Phone

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Specifics - WAP Handsets

• Any WAP Microbrowser Client
• Any Carrier
• Wide Range of Content
• Personalization
• Standard HTML
• No Need to Build in WML

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Developing for Handheld Devices

• Optimize for small screen devices
• Leverage AvantGo Style Guides
• Support connected disconnected modes
• No modem needed to get information
• But leverage Existing development tools
• Support for HTML 3.2 content
• More From Jonathan Bell

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Opportunity

• Deliver mobile version of site to consumers
• Demographic match
• Build loyalty - extend the reach of your PC web
  pages
• Customer Acquisition
• New features and exposure on AvantGo.com will
  attract new customers looking for handheld
  solutions
• Revenue Generation
• Sell advertising space on your AvantGo channel
• Very effective lead generation (name email
  address)