Workshop Reclame en Sponsoring

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• Programme performance of public service
  broadcasting and its mission in the digital age
• Commissariaat voor de Media
• 17th EPRA Naples 8 May 2003

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Basis PBS remit

• Broadcasting law like Finland, NL and Austria
• License like Norway
• Contract like Denmark
• Charter like UK (for BBC)
• Almost all countries have a remit except Greece,
• Albania and Romania

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General elements remit

• contribute to a democratic and/or pluralistic
  society
• contribute to national culture and language
• provide high access to its programming
• provide high quality programming
• meet high journalistic or moral standards and
  values (like impartiality, respect to privacy and
  human dignity).

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Example Latvia Lithuania

• In Latvia the remit of national PSB is formed on
  the basis of comprehensive studies of the wishes
  and expectations of viewers and listeners. One of
  the stipulations is that the programming must
  reflect as extensively as possible the current
  opinions of society, as well as political
  philosophical and cultural trends

• In Lithuania the remit of national PSB states
  that priority in LRT programmes shall be accorded
  to national culture as well as, informational,
  world culture, journalistic, analytical,
  educational and art broadcasts. Mass culture has
  to be reflected in review, informative and
  analytical type programmes

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Specific elements remit

• Audiences and reach of PBS
• Innovation and experiments
• Obligations on genre level
• Obligations on programme level
• Obligations on fields of interest

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Audiences reach

• PSB should aim its programmes at and provide
  access to general public
• Besides that very often specific target groups
  are mentioned
• Children and youth
• ethnic minorities
• disabled people

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Example Flanders

• weekly reach of 70 of Flemish population
• weekly reach of 70 of the viewers between 4-12
  years old
• daily reach of 1.5 million people by news and
  current affairs programmes
• weekly reach of 15 of Flemish population by
  culture and 10 of Flemish population by
  education

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Innovation experiments

• Sometimes innovative and experimental programming
  is expressed in the remit of PSB like in Sweden,
  Ireland, Flanders, Italy, Portugal

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Obligations on genre level

• Many countries have the general obligation to
  broadcast programmes belonging to the genres
  information, culture, education and
  entertainment. Some countries have more detailed
  description of these genres.

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Example Slovakia

• programme aimed at educating and training,
  science and research
• programme which provides legal and other
  information, supports a healthy life-style, the
  protection of nature, the protection of
  environment, the protection of life, health and
  property, and road safety

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Obligations on programme level

• Some countries stick to general terms, meanwhile
  other countries have described in a very detailed
  way which programmes should be broadcasted. In
  many countries is explicitly mentioned in the
  remit the obligation to broadcast
• news
• current affairs
• children programmes

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Obligations on fields of interest

• Qualitative content programme requirements can
  also be defined more detailed by describing
  certain fields of interest programmes should
  cover
• over cultural events and developments like
  Sweden
• cover a diverse range of sport disciplines like
  UK and Flanders
• cover European integration Ireland and Austria

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Quantitative content programme requirements

• Percentages to broadcast certain a certain
  percentage or amount of programmes or genres.
  Percentages always apply to transmission time no
  country has obligations to spend a certain
  percentage of the budget to certain programming.

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Quantitative content programme requirements

• Only minimum percentages exist with the exception
  of the Netherlands who have a maximum of 25 for
  entertainment per channel

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Quantitative content programme requirements

• Some countries have very detailed and extensive
  quantitative requirements in France, Portugal and
  Bulgaria.

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Example France

• Examples of more detailed provisions in the
  Cahier des missions et des charges
• broadcast 15 plays (lyric, drama or
  choreography)
• musicals (2 hours a month)
• concerts performed by national, regional or
  European orchestras (15 hours a day).
• There are also obligations to broadcast 12 genres
  of different programmes between 8.30 and 10.30
  p.m. or to broadcast 35 plays before 11.00 p.m.

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Example Bulgaria

• PBS is subject to very detailed and extensive
  quantitative content programme requirements,
  expressed in its license
• news no less than 5.1 from the daily day
• actualities no less than 16.6 form the weekly
  programme
• education no less than 3.7 from the weekly
  programme
• culture, science, religion no less than 4.7
  from the weekly programme
• childrens and youth programmes no less than
  7,6 from the weekly programme
• programmes in support of integration of socially
  disadvantaged and risks groups no less than 1.8
  from the monthly programme.

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Reporting on and control of fulfilment of content
programme requirements

• Reporting to and sometimes also control by the
  media authority like Sweden, NL, France
• Direct reporting to a (political) institution
  like Norway, Flanders, Spain and Portugal
• Control by an internal committee Denmark,
  Germany, UK (BBC), Turkey, Lithuania and Albania

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Digital Mission Internet

• In every country PSB is present at internet, but
• huge differences between budgetsin UK budget
  for BBCi 142.7million, in Bulgaria 25654 euro
• not many rules regarding internet content and
  activities
• only a few countries have internet incorporated
  in remit Denmark, Austria and Spain
• sometimes general reference to new
  technologies Flanders and Catalonia

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Regulations for internet

• internet content should be associated with
  broadcasting programmes and have to serve the
  purpose of fulfilling the programme mandate
  like Austria, Germany, Netherlands and Flanders
• advertising and sponsoring are not allowed in
  Germany and Flanders
• rules for cross-promotion like UK

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Digital Mission digital (theme) channels

• only in a few countries PSB is running theme
  channels Sweden, Finland, UK, Germany and Italy
• DTT UK, Sweden, Finland and Spain (in Spain
  no new offer). In many other countries
  experiments or only on very small scale (NL)
• only in a few countries digital channels are
  incorporated in remit UK and Spain
• sometimes general reference to new
  technologies Finland, Flanders, Portugal and
  Turkey

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Discussion

• Is there any urge to describe the remit and the
  obligations of PSB, also with regard to digital
  services, in a more precise and stricter way?
• If so, how detailed should these requirements be?
• Is it possible to define general requirements or
  to harmonize PSB-obligations?
• Do strict and detailed obligations endanger other
  PSB requirements like autonomy and independence?

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