MFAT/NZTE

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MFAT/NZTE Practical StepsNovember 2012
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Practical Steps to Getting to Market

• Documentation Requirements
• Shipping Process and Getting to Market
• Key Tips and Lessons Learned

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Documentation Requirements

• Standard
• Commercial Invoice
• Packing List
• Packing Declaration
• Certificate of Origin
• Bill of Lading
• Phyto Sanitary Certificate

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Documentation Requirements

• Other
• Quality Certificate
• Quantity Certificate
• Certificate of Non Manipulation
• Clarify what is required
• Why?
• Where?
• What?
• Original or Copy Documents

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Documentation Requirements

• Certificate of Origin
• Arrange through 3rd Party
• IVS www.ivslimited.co.nz
• Chamber of Commerce www.chamberdocs.co.nz
• Application Process
• Cost approximately 35.00

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COO Example

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Shipping and Getting to Market

• The Shipping Process
• Air and Sea Service Profile
• Role of the Exporter
• Role of the Importer
• Role of the Freight Forwarder

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The Shipping Process
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Airfreight Services

• Airfreight Services ex Auckland
• Two Direct services daily
• Air NZ to Shanghai  B767 aircraft
• China Southern to Guangzhou A330 aircraft
• Regularly booked to capacity with live lobsters
  other foodstuffs
• Transhipment services to major Chinese airports
  via carriers home city
• Cathay Pacific via HKG
• China Airlines via TPE
• Korean Airlines via ICN
• Malaysia Airlines via KUL
• Qantas via SYD
• Singapore Airlines via SIN
• Thai Airways via BKK

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Seafreight Services

• Multiple Carriers ex New Zealand to China
• Transit times 17 to 22 days direct
• Add One to Two Weeks for Trans-ship
• Match service to your product and customer
  destination
• Be aware of Peak Season Feb to May

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The Shipping Process

• Role of the Exporter
• Take Ownership
• Role of the Importer
• Clarify Requirements
• Role of the Freight Forwarder
• Facilitate Process

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Lessons Learned and Key Tips

• Documentation Accuracy weight, m3, detail all
  must match
• Documentation Requirements Why/Where/What.
  Clear Communication
• Prepare and Understand each point of your supply
  chain and the relationship between you as the
  shipper and your customer/importer
• Import Eligibility - can your customer legally
  import?
• Inco Terms of Trade FOB/CFR/DAP
• Use of Bonded Warehouse (trans-ship LCL
  inland/understand cost)
• Do your home work and research utilise
• MFAT
• NZTE
• Freight Forwarder
• Ship on a direct service to avoid
  non-manipulation issues on tariff items

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Key Tips continued

• Presence successful companies are those who
  have a presence all the time, or are committed to
  sustained visits, build face to face
  relationships China Air, 13 visits, 18 months
• Partners choose carefully and maintain
  communication
• Product/brand ensure these fit the market
  what does your brand mean when translated?
• Political, social, law order, geographical,
  language, customs and culture need consideration
• Growth driven regionally take into account
  provincial base not just on the main centres