Persuasive Speaking

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PersuasiveSpeaking

• Chapter 17

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Persuasive Speech

• Attempts to change or reinforce thoughts,
  feelings or actions

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Types of Persuasive Speeches

• Questions of Fact
• Questions of Value
• Questions of Policy

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Questions of Fact

• Whether something is true or not

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Question of Value

• Addresses the merit or morality of an object,
  action, or belief

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Question of Policy

• Addresses the best course of action or the best
  solution to a problem

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Goals of Speeches onQuestions of Policy

• Immediate action or passive agreement

See Dana Barkers Persuasive Speech in the text
on p. 375
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Call to Action

• A request that an audience engage in some clearly
  stated behavior

Go to the Interactive Student and Professional
Speeches Website to see Brent Erbs persuasive
speech calling for immediate action.
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Problem-Solution Organization

• Focus on persuading audience that a specific
  problem exists can be solved or minimized by a
  specific solution

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Using Problem-Solution Organization

• Identify clearly defined problem
• Identify relevant problem
• Offer solution that remedies problem
• Offer solution appropriate for audience

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Problem-Cause-Solution Organization

• Focus on identifying a specific problem, causes
  of problem solution for problem

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Comparative Advantages Organization

• Illustrate the advantages of one solution over
  others

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Monroes Motivated Sequence

• Gaining attention
• Demonstrating need
• Satisfying need
• Visualizing beneficial results
• Calling for action

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Tips for Giving EffectivePersuasive Speeches

• Be realistic about changing audiences views
• Use evidence fairly strategically
• Use language that respectfully motivates audience
  to change

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Use Evidence Fairly Strategically

• Two-sided messages
• Counterarguments
• Fear appeals

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Ethical Persuasion

• Dont threaten freedom to choose
• Recognize issue complexity
• Recognize impact of solutions
• Understand your own positions

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Ethical Persuasion

• Tell the truth
• Avoid distorting or manipulating evidence
• Present information accurately completely