Persuasive Strategies

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Persuasive Strategies

• Defined as the tactics used to influence people
  to believe, buy, or do something
• Where do you see examples of persuasion?
• -TV/radio commercials -print ads
• -Infomercials -editorials
• -billboards -op-ed pages
• -debates -campaign materials

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1) Bandwagon

• If you make people think that
• everyone is doing something,
• they will want to join in, too!

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Bandwagon
Source Cosmo Girl
Over 10 million people have discovered the
Proactiv System. Now you can too!
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2)Testimonial
Important people or experts can make your
argument seem more convincing.
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Testimonial
Metamorphosis Whats changed since The
Amanda Show? Me. Thanks to milk. Some studies
suggest teens who choose milk over sugary drinks
tend to be leaner, plus the protein helps
build muscle. Grow beautiful, inside and out.
Source Cosmo Girl
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Testimonial
Rachael Ray says, No schedule is too busy for a
stop at Dunkin Donuts.
People are fascinated by celebrities we want to
be like them!
Source People Magazine
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Check out this commercial!

• Proactiv
• http//www.youtube.com/watch?v8o22o1PuuXofeature
  channel
•  
• Nikon Camera
• http//www.youtube.com/watch?vOOsDFBgFiQs

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3) Emotional Appeal(Pathos)
Getting people to feel happy, sad, or angry can
help your argument.
Example Your donation might just get this puppy
off the street and into a good home.
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Emotional Appeal
What is your reaction when you see this
picture? Awwwww..
Source People Magazine
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Emotional Appeal
This ad is striking visually and it concerns a
serious issue drug abuse
Source Cosmo Girl
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Humorous ads appeal to our emotions!

• http//www.youtube.com/watch?vR55e-uHQna0

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Have you seen this one?

• http//www.youtube.com/watch?vf2xDiXhrLPc

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4) Appeal to numbers, facts, or statistics (Ethos)
Facts, numbers, and information can be very
convincing.
Example A Snickers bar has 280 calories and 30
grams of sugar. Thats not very healthy.
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5) Repetition

• Messages will stick in consumers mind if they
  are repeated again and again

Oh there aint no bugs on me There ain't no
bugs on me There may be bugs on some of you
mugs But there ain't no bugs on me!
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1-800
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• My Lemon

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What slogans stick out in YOUR mind?
Free Credit Report commercials http//www.youtube
.com/watch?v7dFbNw3bpKE
Kay Jewelers commercials http//www.youtube.com/w
atch?vltA50HKyM14
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6) Exaggeration

• Defined as an overstatement or stretching of
• the truth
• Example The line is a mile long!
• Example I am so hungry I could eat a horse.
• Example I nearly died laughing
• commonly referred to as HYPERBOLE in
  literature.
• a figurative language term usually grouped with
  simile, metaphor, and personification

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Exaggeration

• Advertisers make outrageous claims about what
  their product will do for you.
• -This diet pill will change your life!
• -If you wear Air Jordans, youll be able to
  jump as high as Michael Jordan.
• -Use Sleek shampoo and your hair will shine
  like the sun.

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7) Red herring

• A red herring is an attempt to distract the
  audience with details not related to the argument
  or claim.
• The speaker distracts the listener by talking
  about something else beating around the bush,
  so to speak.
• Often seen in political debates

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Review of Strategies

• 1) Bandwagon 5) Repetition
• 2) Testimonial 6) Exaggeration
• 3) Emotional Appeal 7) Red herring
• 4) Appeal to facts, numbers,or statistics