Personnalisation et I-Commerce : le commerce de l - PowerPoint PPT Presentation

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Personnalisation et I-Commerce : le commerce de l

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Mon Mannequin Virtuel Personnalisation et I-Commerce : le commerce de l individu Personnalisation et identit virtuelle Int gration compl te des outils de ... – PowerPoint PPT presentation

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Title: Personnalisation et I-Commerce : le commerce de l


1
Personnalisation et I-Commerce le commerce de
lindividu
Mon Mannequin Virtuel
2
Personalisation et I-commerce
  • Personnalisation et identité virtuelle
  • Intégration complète des outils de
    personnalisation Amazon.com
  • Intégration à un site de fabricant NikeGoddess
  • Personnalisation et publicité Glamour
  • Personnalisation et cosmétiques LOréal
  • Personnalisation et Lands End

3
My Virtual Model Experience
  • My Virtual Model offers
  • My Virtual Model Dressing Room
  • Personalization, visualization, garment try-ons,
    mix match
  • My Virtual Model Fit
  • Size/Fit recommendations to decrease uncertainty
    and product returns
  • My Virtual Model Imail
  • Interactive Communication Tool with
    personalization and visualization for rapid
    conversion
  • My Virtual Model Network Data
  • Shopping behavior data from a network of 3.5
    million users

4
My Virtual Model experience
  • My Virtual Model Dressing Room
  • Visualization and product sampling with garment
    try-on
  • (average of over 20 garments try-on per session).
  • Mix match of different brands
  • Personalization through Model creation and
    collection of shopping behavior data

5
My Virtual Model experience
  • My Virtual Model Fit
  • Size/Fit recommendation tool to reduce
    uncertainty about shopping for apparel on-line,
    and to increase customer satisfaction
  • Reduces product returns (over half of product
    returns are attributed to incorrect size/fit)

6
My Virtual Model experience
  • My Virtual Model Imail
  • Communication Tool providing product
    visualization and try-on within a customers
    email
  • Targeted marketing with customized product offers

7
My Virtual Model experience
  • My Virtual Model Network and Data
  • Data on customers (model characteristics, height,
    weight, measurements)
  • Shopping behavior information (style, color,
    try-on frequency, garment type/characteristics)
  • Multi-dimensional, multi-layer product
    categorization
  • (coded as part of the 3D rendering process)

8
Benefits analysis
  • Needs, Benefits ,Solutions
  • Product sampling, Visualization with mix match
  • Increases conversion rate (34 with Lands End)
  • Increases Average Order Value, with enhanced
    shopping experience (66 with Lane Bryant, 11
    with Lands End)
  • Solution My Virtual Model Dressing Room
  • Size/Fit problems
  • relating to variations between retailers and
    garments
  • direct impact on net revenues with reduction in
    total return costs (handling, restocking,
    seasonal perishability, markdowns)
  • increase in customer loyalty and satisfaction,
    decrease in uncertainty about shopping, decreased
    fear of returns, increase in likelihood to buy
  • Solution My Virtual Model Fit

9
Benefits analysis
  • Needs, Benefits ,Solutions
  • Customer communication tool with targeted message
  • Accelerates Amazon customer conversion to Apparel
    purchases
  • Accelerates the Customer Profile creation with
    shopping behavior information
  • Increases Customer Retention
  • Solution My Virtual Model Imail
  • Product recommendations based on consumer
    preferences
  • Increases customer satisfaction and buying
    through more appropriate recommendations based on
    try-ons (style, color, characteristics)
  • Provides multidimensional shopping behavior data
    for targeted style advice
  • Enables rich data analysis of customer profiles
  • Solution My Virtual Model Network and
    Data

10
My Virtual Model Network Data
Inputs for Amazons recommendation engine
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