Presentaci

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Audiovisual accessibility the role of public
universities in the challenge of inclusion
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A short presentation Educ.ar TV channels

• Encuentro is the Argentine national Ministry of
  Education channel. It develops high technical and
  aesthetical quality contents through productions,
  specials, fillers, co-productions and
  acquisitions. Its challenges are to make public
  television both educational and entertaining and
  ensure that all Argentines see themselves
  represented on screen.
• Pakapaka is the national Ministry of Education
  channel addressed to Argentine and Latin American
  girls and boys, created as a space for them to
  learn, discover, participate and express
  themselves.
• Deportv is an Argentine public channel which
  counts with live football, car racing,
  basketball, artistic gymnastics and swimming
  transmissions.

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Specific regulation for Accessibility

• Worldwide Convention on the right of persons
  with disabilities
• In Argentina Law 26,522 on Audiovisual
  Communication Services establishes guidelines for
  the operation of broadcast media in the Republic
  Argentina. This legislation was enacted on
  October 10, 2009.
• It includes
• "ARTICLE 66. - Accessibility. Broadcast
  emissions, especially informative, educational,
  cultural and general interest programs of
  national production, should incorporate
  additional media such as closed captioning , sign
  language and audio description, for the correct
  reception by persons with disabilities, seniors
  and other people who may have difficulty
  accessing content".

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Dates/ Highlights
2000 first closed caption experiences in
Argentina - TV Pública (Public television) 2009
enactment of new TV and audiovisual content
law 2010 first closed caption and
audiodescription submissions in Educ.ar (for
Encuentro Channel) 2012 start-up of
Accessibility area in Educ.ar 2012 Creation of
"accesible TV decoder for 100.000 argentinian
with disabilities 2019 Analogue switchoff in
Argentina
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Situation map/ State of affairs

• Slow execution of the objectives of the law
• Few specialized companies offering not good as
  possible services
• Thick and general solutions for accessibility
  only live closed caption, audiodescription and
  sign language are being produced
• Lack of national norms (specific know-how)
• Emission solutions for TDA (Argentine Digital
  Television) found for Buenos Aires, not for the
  entire country

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A possible solution to work with public
universities

• Context
• Film Arts degrees in upgrowth and evolution
• "Polos Nodos" national plan
• 6 universities are already working in the
  production of accessibility services
• for Educ.ar and we're extending the call

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Our objectives

• To create learning/knowledge and stimulate
  creation of what we call "jobs of the future"
  (subtitlers, audiodescriptors, TV sign
  interpreters)
• To offer quality services
• To raise awareness about the meaning of
  Communication for everyone/ Inclusion in
  audiovisual content
• To reinvert state resources in the state

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What weve done

• Over 400 hours of online captioning in our
  website Conectate (www.conectate.gov.ar)
• 2012 First experience in captioning Olympic
  Games for TDA (Digital Television in Argentina)
• International agreements for sharing content and
  accesibility services
• National agreements with universities 2
  universities are learning how to create
  audiodescription, 2 universities are working how
  to work in closed caption and 2 are already
  producing programmes with sign language

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Natalia Laube Accessibility Educ.ar
nlaube_at_educ.gov.ar Thank you!