Catholic University of America

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Catholic University of America

• Fall Lecture Series 1999
• Archipreneurs Embracing Generalization

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Previous Speakers

• Harold Adams, FAIA, RIBACE O of RTKL

• An Exploration of Life Beyond the Drafting Table
  Edmond Prins, RA Corporate Asset Advisors

• Rich Architect - Poor Architect Kerry Levin,
  AIA Levin Associates Architects

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Entering the Race Before the Final Ten Yards

• Tonight's Talk

G. William Calomiris, AIA
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Presentation Overview

• An Architect's Education
• The Leadership Role
• Developers, et cetera
• Entering the Race
• Risk and Return Commensurate Relationship

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Just Do the Math

• "1729 is an interesting number." -- Ramanujan
• Master Builders of Antiquity understood
  Pythagoras
• Master Builders of the Renaissance understood
  Fermat, but didn't care
• Master Builders of Modernity understand Ellwood,
  and had better care

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Ramanujan's Cubes

• 1729 103 93 123 13

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Pythagorean Theorem

• a2 b2 c2

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Pythagorean Theorem

• a2 b2 c2

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Pythagorean Theorem

• a2 b2 c2

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Pythagorean Theorem
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Fermat's Last Theorem

• an bn ? cn, where ngt2
• Wiles
• Tanayama/Shimura
• Iwasawa

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Ellwood's Mortgage Equity Formula

• r Y - MC
• R r dep 1/Sn
• R r - app 1/Sn

• Y annual equity yield
• M loan to value ratio
• C mortgage coefficient
• Sn sinking fund factor for Y,n years
• dep depreciation as fraction of price or value
• app appreciation as fraction of price or value

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An Architect's Education
Section One

• "A little learning is a dangerous thing."
• -- Pope

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Mathematics and Science

• Pure
• Analytic Geometry
• Calculus
• Physics
• Mechanics
• Statics

• Applied
• Structures
• Mechanical Systems
• Design
• Economics
• Business/Professional Practice

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Art

• Pure
• Painting
• Drawing
• Sculpting

• Applied
• Design
• Model construction
• CAD
• Drawing

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Humanities

• History of Architecture
• Philosophy

• Language
• English composition
• Foreign languages
• International travel

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The Leadership Role
Section Two

• "To be or not to be, that is the question."
• -- Shakespeare, Hamlet

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• "Demand a good general education"
• History
• Politics
• Geography
• Foreign language
• General liberal education

• "Demand a good professional education"
• Design
• Construction
• Duties and responsibilities of a professional

AIArchitect, September 1999
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• "Appetite for political activism"
• Involved citizens
• Demonstrate leadership
• Serve on governmental boards and commissions

• "Collective advocacy"
• Membership in the AIA

AIArchitect, September 1999
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AIArchitect, September 1999
"Design theory and integration with business
systems and strategies."
"Descriptive geometry, graphic statics, history,
and lectures on European novels."
"Power of the big idea power of the basic
question."
"Problem solving requires integrity, and design
is a team sport."
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What's Missing at the AIA?

• Embracing the ENTIRE Development Process
• Ellwood's Mortgage Equity Formulas
• Opportunities for Empowerment
• Unfinanced ideas remain ideas
• Financed ideas become buildings
• Some buildings become architecture

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Damn fine textbooks on architects

• Real Estate Development Strategies for Changing
  Markets, Stuart M. Saft, Wiley 1990
• We are defined along with engineers as "the
  designers of improvements and their related
  facilities."
• Modern Real Estate, Charles H. Wurtzebach Mike
  E. Miles, Wiley 1991
• "A designer of buildings and supervisor of
  construction."

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Developers, et cetera
Section Three

• "Who are those guys?"
• -- Goldman, Butch Cassidy and the Sundance Kid

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Who are those guys?

• "The ultimate decision on the appropriate use for
  a property remains with the developer."
• -- Stuart Saft

• Developers decide the big What and the big How.

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What and How
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Traditional Developers

• Real Estate Professionals - Brokers with access
  to information on available properties
• Lawyers and other excessively compensated
  professionals with penchant for speculation
• Architect/Developers-European Tradition
• Lack formal training in finance and development

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The New Developers Education

• Finance - Investment Analysis
• Real Estate Appraisal
• Construction Technology
• Real Estate Law
• Market Analysis/Marketing
• Managerial Accounting
• Architecture-Process

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The Developer Dentist

• "Open wide."
• -- Cyrus Katzen
• The most successful developers understand the
  direct correlation between product design quality
  and profitability.

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The Developer Architect?

• For many architects, developing seems either too
  daunting or too much a departure.
• If a dentist can do this, why can't an architect?

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Entering the Race
Section Four

• "Do not go gentle into that good night. Rage,
  rage against the dying of the light."
• -- Thomas

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Getting In Before the Last Ten Yards

• The last ten yards is where traditional
  architecture begins.
• The successful architect understands the first
  ninety yards.
• Prepare yourself to deal with the big What and
  big How issues.

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Preparing for the Big What and How Issues

• Postgraduate work in finance.
• Real estate appraisal.
• Real estate brokerage.
• Networking with public officials and other
  governmental organizations.

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Risk and ReturnCommensurate Relationship
Section Five

• "You Catholic girls start much too late. Only the
  good die young."
• -- Joel

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Case Study Penn 24 Chancery

• Issues
• Legal understanding entities
• Political historic and housing preservation
• Zoning and Use
• Financial
• Physical (the last ten yards)

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Aerial Photo
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Location Map
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24th Street Elevations
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Pennsylvania Avenue Elevations
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Details
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Price Grid
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The Disneyesque Solution
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Penn 24 Model
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Garage Plan
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Section
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Ratio Table
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Pro Forma
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Embassy of Spain
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Embassy of Spain
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A Mathematician's Apology
I have never done anything 'useful.' No
discovery of mine has made, or is likely to make,
directly or indirectly, for good or for ill, the
least difference to the amenity of the world. I
have helped to train other mathematicians, but
mathematicians of the same kind as myself, and
their work has been, so far at any rate as I have
helped them to it, as useless as my own. Judged
by all practical standards, the value of my
mathematical life is nil and outside mathematics
it is trivial anyhow. I have just one chance of
escaping a verdict of complete triviality, that I
may be judged to have created something worth
creating. And that I have created something is
undeniable the question is about its value. The
case for my life, then, or for that of any one
else who has been a mathematician in the same
sense in which I have been one, is this that I
have added something to knowledge, and helped
others to add more and that these somethings
have a value which differs in degree only, and
not in kind, from that of the creations of other
mathematicians, or of any of the other
artists, great or small, who have left some kind
of memorial behind them. -- G. H. Hardy
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Embassy of Spain