Persuasive Techniques

1
Persuasive Techniques

• Just the Basics see pages 898 - 899 in Elements
  of Literature (4th Course)

2
Types of Arguments

• Argument by causation demonstrates how a
  cause-and-effect relationship supports the
  speaker's point
• Analogy explains or illustrates a point by
  making a literal comparison between two unlike
  things
• Appeal to authority cites an expert on a subject
  to support a point

3

• Appeal to emotion uses examples or language that
  appeals to the audience's emotional needs and
  values
• loaded words
• glittering generalities
• nostalgia
• testimonials
• Appeal to logic gives facts, statistics and
  examples to the listener's minds

4
Rhetorical Devices certain ways of using
language for the purpose of persuading an audience

• Allusion referring to literature or an actual
  event, person, or place
• Diction choosing words to create a certain tone
  or mood
• Metaphor
• Repetition
• Rhetorical question posing a question without
  expecting an answer.
• Parallelism using the same syntax to point out a
  similarity in ideas