Persuasive Techniques Video

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Persuasive Techniques Video

• http//gtm-media.discoveryeducation.com/videos/pmp
  /videos/wm/1MB/CL1016-CV_1Mb.wmv

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Logos, Ethos, and Pathos

• The Art of Argumentation

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Is it persuasive?

• Whenever you read an argument, you must ask
  yourself, Is this persuasive? And if so, to
  whom?
• There are several ways to appeal to an audience.
  Among the ways to appeal to an audience are
  appealing to logos, ethos, and pathos.
• These appeals are prevalent in almost all
  arguments.

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Logos appeal to logic

• Using theories (i.e., Theory of Relativity
  Theory of Evolution)
• Denotative meanings/reasons
• Literal and historical analogies
• Definitions
• Factual data and statistics
• Quotations
• Citations from experts and authorities
• Informed opinions

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The Effect of Logos

• Evokes a cognitive, rationale response

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Ethos developing trustworthiness of the
speaker/writer

• An effective persuasive strategy we are willing
  to listen when we believe the speaker/writer
  wont do us harm
• Ex When a doctor gives you medical advice, you
  may not understand all that he is talking about,
  but you listen and follow his advice because you
  believe he knows what he is talking about.

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Ethos in writing

• Language appropriate to audience and subject
• Restrained, sincere, fair-minded presentation
• Appropriate level of vocabulary
• Correct grammar

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The Effect of Ethos

• Demonstrates authors reliability, competence,
  and respect for the audiences ideas and values
  through reliable and appropriate use of support
  and general accuracy

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Pathos appeal to emotion

• Related to the words pathetic, sympathy, and
  empathy
• When you accept a claim based on how it makes you
  feel without fully analyzing the rationale, you
  are acting on pathos.
• Emotions love, fear, patriotism, guilt, hate, or
  joy
• Most arguments are heavily dependant upon pathos
  appeals.

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Pathos appeal to emotion

• The more people react without full consideration
  for the WHY, the more effective an argument can
  be.
• The pathetic appeal can be manipulative the
  cornerstone of moving people to action.
• Appeals to pathos touch a nerve and compel people
  to not only listen but also take a step and act.

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Pathos appeal to emotion

• Vivid, concrete language
• Emotionally loaded language
• Connotative meanings
• Emotional examples
• Vivid descriptions
• Narratives of emotional events
• Emotional tone
• Figurative language

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The Effect of Pathos

• Evokes an emotional response