Persuasive Techniques

1
Persuasive Techniques

• What do authors do to persuade you?

2
Emotional words

• Words that stir you up!
• Words that fill you with anger!
• Words that fill you with hope.
• Words that make pictures in your head

3
Agitate and Solve

• Bring up a problem.
• Make the reader feel the need to change
  something, stop something, do something.
• Show what is wrong then offer a solution.

4
Word choice

• Choose the word that is NOT neutral. Choose the
  word that is really positive or really negative.
• Instead of thin
• Choose skinny (negative) or slender (positive)
• Choose Objection instead of
• I disapprove.

5
Band Wagon

• Come on, lets join in. Everybodies doing it, why
  cant we?
• Come on, lets join in. Everybody else is doing
  itwhy arent you?

6
Rhetorical Question

• A question you ask, that you already know the
  answer to.
• A question you dont expect to have answered.
• A question that you dont need an answer to.