Interactive Agenda Setting

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Interactive Agenda Setting

• Eamonn Molloy,
• 3rd 4th November 2005
• Coseners House Abingdon

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Four Types of Interaction
1. Research
Sa?d Business School University of Oxford
4. Benefaction
2. Teaching
3. Networking
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1. Research

• Project funding
• Sites of Research / access
• Users of Research

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2. Teaching

• Case Studies
• Guest Speakers
• Projects D. Phil., MBA, MSc, EMEM
• www.sbs.ox.ac.uk
• Exec Ed

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3. Networking

• Oxford Business Alumni
• Oxford Business Network
• Oxford Science Enterprise Centre
• Entrepreneurship Society

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4. Benefaction

• Infrastructure Buildings, Libraries
• Research Centres JMI, Skoll, Clifford Chance and
  others
• Chairs LOreal, HSBC, Peter Moores etc

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Interactive Agenda Setting Risks and Benefits
Organisation Organisation Organisation Organisation
Research 2.Teaching 3. Networking 4. Benefaction
Risks -Sponsor led agenda - Disclosure - Theoretical contribution - Relevance -Pedagogical limits to case study approach - Guest lecturers - Student project dilemmas - Loss of focus - Coordination -Communication - misrepresent-ion -Agenda control -Micro-managing - Reputation - Liability
Benefits - Sponsorship - Access - Validity - Relevance - Up-to-date knowledge - Relevance - Entertaining - Authority - Publicity - Potential Research / teaching connections Access Consultancy - Infrastructure - Long-term resources - Reputation - Open-agenda
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Relationship Management
t
Organisation
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R
B