Content in your Pocket wireless infrastructure perspectives

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Content in your Pocket- wireless infrastructure
perspectives
Udhay Mathialagan, Director Strategic
Development
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The Media Maze Everything is changing
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User Habits Changing

• My Content personal, I am unique
• My Time whenever, whats prime time?, dont
  want the ads
• My Device mobile phone not family TV

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Content Options Exploding

• Studio vs. user/community generated content
• Global reach, deep specialization
• New formats (short duration, multi media)

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Disparate Technology Combining in Powerful Ways

• Broadband speeds keep increasing
• New wireless technologies keep coming
• Memory capacity explodes
• Battery life prolonged
• Screen quality keeps getting sharper

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Yet, very little has changed in free-to-air TV in
Australia.The industry continues to produce new
promises

• Timeshifting
• Mobile TV
• Digital Radio
• Datacasting
• Podcasts to mobile devices

Can the mobile user expect new and interesting
services?
How will the necessary infrastructure get built?
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InfrastructureBuild
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Infrastructure Build

• Certainly achievable

• New combinations (wireless modems, set-top boxes)
• Reuse of existing assets (towers, backhaul)
• New management platforms (multiplexes)

• But, there are challenges

• Coverage limitations (outside major cities,
  in-building)
• Availability of spectrum
• Proprietary platforms and walled gardens

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MODEO Crown Castles Mobile TV business in the
USA
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Modeo a case study in innovation

• Secured Nationwide spectrum in US for US15M
  (frequency range 1670-75Mhz)
• DVB-H Trial in Pittsburgh in 2004/05
• Proposed launch for NY by mid 2006 and
  progressively to 30 cities across the USA, aiming
  at 50 population coverage
• 10 Video 24 audio channels
• Early industry will be categorised by competing
  standards (DVB-H vs Media Flo, L-Band v UHF,
  windows media vs MPEG 4)

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DVB-H a sign of things to come

• New business models required meaning some turf
  wars between wireless carriers content owners
• Expected to be dominated by the 18-35 year old
  market using a number of devices (not just
  phones)
• This demographic will expect pod-casting,
  customized content and will be used to content
  being free, so revenue models and digital rights
  will be a challenge.

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Flexibility is Key
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Flexibility is Key

• Different business models and delivery platforms
  could be viable one size doesnt have to fit
  all
• Platform-based competition would be healthy for
  the market
• Spectrum release should consider international
  examples and leave room for market innovation