STRATEGIC PLANNING GROUP Communication subgroup report

1
STRATEGIC PLANNING GROUP Communication subgroup
report

• Bern, October 13, 2005

2
Tasks to be accomplished to CA 2005

• (according the timeline set by the group)
• Web page dedicated to the activities of the SPG
  to be finalized
• First draft of the structure and possible content
  of the Strategic Conference in Dubai 2006

3
Progress report

• Web page completed (see next slides), documents
  of sessions will be available on-line
• Draft structure and content sent to the subgroup
  and observers for comments and approval

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Dubai-2006

• Purpose of the conference to stimulate and
  promote discussions on main socio-economic
  trends, other endo- and exogenous drivers
  affecting postal and allied industries, to
  define main issues (challenges) that the industry
  is facing, in other words, making the community
  think about how the postal environment is
  changing and what tools need to be adapted by all
  players.
•  
• Specific conference objectives
• 1)      Present analytical material related to
  the development of the sector (scenarios)
  ("reporting" part)
• 2)      Understand the reaction of the audience
  related to materials presented ("adjusting"
  feed-back 1 step to convert draft scenarios
  into final document)
• 3)   Spot and formulate vital questions to
  industry's representatives ("input" part) 
• 3)      Form a preliminary opinion on how do the
  audience perceives the future of the sector
  ("understanding expectations of  the sector -
  first approach)
• 4)      Form an understanding of the importance
  of coordinated multi-level strategic planning
  ("teaching" part)

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Dubai how (starting points)

• Basis Scenarios of the development of the postal
  industry that will be developed and presented by
  the SPG
• Trying to be interactive Create an much open
  space as possible for strategic discussions. The
  conference should be rather considered as
  an input (problem-raising) for the next events
  and studies which will result in the drafting of
  the Nairobi World Postal Strategy and  as a
  barometer of the industry (understanding
  expectations)
• Need to mind about organizational and
  cost-related constraints!

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Dubai structure
Structure of the conference and sessions 2.5
days Session 1 Opening Ceremony Sessions 2-4
Core inputs (scenarios and presentations build
around them) Session 5 Strategic planning
applied (in some way, Introduction to applied
strategizing ) Session 6 Customer forum - DO WE
NEED THAT? Session 7-8(?) Round table Algorithm
is expected to be as follows -        
Presentation of the scenario by one of the member
of SPG (to start or summarize the session,
depending on subject) -         A number of
presentations build around scenario, reflecting
different perspectives and point of view (Union,
Operator, Regulator, Government, Stakeholder)
-         Time for questions, clarification and
discussion
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Dubai comments received

• Priority
• Dedicate as much time as possible to the future
  of the Union issue. Top priority issue!
• Balance of representatives
• More DCs to speak and comment!
• Find the way to ensure homogenous representation
  of participants, speakers and subjects
• Ensure logical link with BWPS
• Review of BWPS, implementation report (2 years),
  checking continuous relevance of the BWPS
• Content and structure
• No customer forum needed, better organize a new
  players forum
• BWPS Objectives to be considered as strategic
  subjects
• How the postal environment is changing and what
  tools we need to adapt
• (Talk about actions, not academics)
• Bias
• No futurism (useful, practical)
• Strong regional orientation and level of
  development consideration

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Communication plan

• Presentation of draft scenarios during Dubai
  Conference
• Formulation of main challenges and questions
  for delegates to think it over after the
  conference
• Sending draft scenarios and discussion issues to
  players (when memories are fresh)
• Getting feedback (roundtables on regional level)
• Draft Nairobi strategy document\
• Repeat the cycle