PAO WORKSHOP

1
PAO WORKSHOP

• PAO 101 Class
• MCCS, Woodstock, IL
• December 4th, 2003

2
WORKSHOP AGENDA

• Introductions
• PAO Track Overview
• Internal Communications
• External Communications
• Information Officer Mission Rating
• Fund Raising

3
PAO TRACK OVERVIEW

• Advises Assists Commander
• All Media Relations
• Internal Information
• Community Relations Matters
• Plans, Develops Implements Public Affairs
  Program

4
PAO TRACK OVERVIEW

• Release Information on Unit Activities to News
  Media
• Publish Unit Newsletter or Bulletin
• Coordinate Participation of Unit Members in
  Community Activities
• Coordinate with Other Organizations Agencies as
  required

5
PAO TRACK OVERVIEW

• Supervise all Public Affairs of Subordinate Units
• Must be Familiar with
• CAPP 201 - PAO Specialty Track Study Guide
• CAPP 190-1 - Guide to Public Affairs (2 Vols.)
• CAPR 173-4 (E) - Fund Raising / Donations
• CAPP 3 - Guide to CAP Protocol
• Current Policies Activities of Unit

6
INTERNAL COMMUNICATIONS

• Unit Meetings
• Regular Report to Unit
• Unit Newsletter
• Monthly or Quarterly
• Unit Web Site
• Important Unit Events, Calendar, etc.
• Email, Telephone

7
CAP NEWS

• Submission Via Email Preferred
• capnews_at_cap.gov ONLY
• Subject Line Format
• Region - Wing - Unit - Event - Date of Event
• Photographs
• Min. Pixel Resolution 1280 x 960
• Send as Attachment to Email

8
CAP NEWS

• Photographs (contd.)
• Color or BW
• Preferred Format jpg or tif
• Cutline Information Required (inc. Credit)
• If No Email - Send Via USPS on Disk With Photos
  Copy of Story
• Send Complete Personal Contact Details
• Fresh Story? (45 days)

9
INTERNAL RESOURCES

• National HQ - Strategic Communications
• National Media Relations
• Media Center (Video, PSA)
• Training Support for PAOs
• PresenTense (training newsletter)
• PAO Toolkit (templates, tips, etc) - coming soon
• Public Outreach
• Recruiting Materials
• Information for CAP Members
• CAP News

10
INTERNAL RESOURCES

• Information for CAP Members (Contd.)
• EXs Open Cockpit (launched Nov 03)
• NEC NB Updates
• Illinois Wing Site
• Wing Dept. - Public Affairs
• Group 22 Site
• Unit Sites

11
UNIT PAO REPORTING

• Required to Report to Wing PAO Only
• Wing PAO Reports to National HQ Quarterly Using
  CAPF 190-1

12
EXTERNAL COMMUNICATIONS

• Several Publics
• General Public
• Government
• Military Officials
• Emergency Management Agencies
• Education Systems
• Youth Programs
• General Aviation

13
COMMUNITY RELATIONS

• Community Relations
• CAP Unit Community - Result of Mutual
  Associations
• Community Relations Program
• Command Function
• Image of CAP
• Actions Attitudes of CAP Members

14
COMMUNITY RELATIONS

• PAO Responsibilities Include
• Advice Counsel to Commander
• Ensure Each Member Understands Importance of
  Community Relations to CAP
• Local Media - Awareness of CR Program
• Special Events - Plans Procedures
• Open Houses, Public Events
• Speakers Bureau of CAP Members
• Civilian Guest Speakers

15
EXTERNAL COMMUNICATIONS

• Know CAP History Organization!
• Keep Up-to-Date With Current Initiatives!
• Develop List of Local Media Outlets
• Newspaper
• Radio
• TV
• Develop Relationships with Contacts

16
TWELVE GROUND RULES

• Define Objective
• Use Your Allies
• Know Whats News
• News is Perishable
• Be Honest Accurate
• Spread the News

• Play It Fair
• Exclusives
• Media Queries
• Know Your Organization
• Establish Many Contacts
• Contacting You

17
NEWS RELEASES

• Unit Change of Command or Staff
• Nomination/Apptment to a Service Academy
• Cadet Joining Military
• Speakers
• Selection of Member for Special Activities e.g.
  IACE

• Promotions
• Awards
• Visits by VIPs
• Unit Social Events
• Recruiting Drives
• CAP Participation in Community Events
• SAREX, DR

18
EVENTS MEDIA

• Issue Release 2 Weeks in Advance of Event
• Follow Up Phone Call with Editorial
• Contact Assigned Reporter in Advance
• Photographer or Camera Crew?
• Notify Potential Interviewees in Advance Brief
  Them
• Media Kit

19
INFORMATION OFFICER

• Prepares Disseminates Information About Mission
  to Media (coord. with IC)
• Prepares Press Releases
• Coordinates Media Access to Base
• Answers Media Questions
• Monitors Newscasts
• Assists Family Members

20
INFORMATION OFFICER

• Uniform
• USAF Blues or CAP Distinctive (NOT BDU!)
• Check List
• Mission Kit
• Comprehensive Media List
• Media Release Log

21
MISSION PRESS RELEASES

• Preliminary Press Release
• Important Information from IC Briefing
• Route - From Where to Where?
• Time
• Other Agencies
• Give Details Authorized to Give, Nothing More
• May Leave Out Something Significant -
  Verification
• Approval Before Release
• Interim End-of-Day Releases

22
FUND RAISING

• Tax Exempt Status - 501(c)(3)
• CAPR 173-4 - Fund Raising / Donations
• No USAF Involvement
• Prohibited Fund Raising Activities
• Sponsoring or Flying in Air Shows
• Penny a Pound Airplane Rides
• Percentage Professional Fund Raising
• Personal Pecuniary Gain

23
PAO WORKSHOP

• PAO 101 Class
• MCCS, Woodstock, IL
• December 4th, 2003