Components of an Effective Networking Program

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Components of an Effective Networking Program

• Presented by Captain James Ridley
• New York Wing/NER Public Affairs Officer

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• networking   A supportive system of sharing
  information and services among individuals and
  groups having a common interest.

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Networking

• Internal
• External

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Internal Networking

• Squadron, Group, Wing or Region Staff Officers
• Commanders
• Cadets
• Other PAOs within Group, Wing or Region
• National Public Affairs

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Staff Officers, Commanders Cadets

• Excellent source for events being planned
• Access to event details and direct quote sources
• Enables the PAO to promote the best events
  internally and externally
• Friendly sources to question and pitch ideas to

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PAOs

• Best practices
• Sharing of ideas, methods and styles
• Collaborative efforts
• Workshops
• Group, Wing or Region Newsletters Websites

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National Public Affairs Office

• The Source Theyre here to help
• National PA Updates
• Annual PAO Academy
• Best Practices
• Online News
• Volunteer Magazine

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External Networking

• Local town/county news publications
• Major local news publications
• Local TV Radio Stations
• Local politicians press secretaries
• College Radio Stations
• College Professors (Radio TV)
• High School Technical Schools
• Base Public Affairs Departments
• Authors Aviation, E/S, Community Service

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Location, Location, Location
NER
Location Is Everything!
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Tools of Effective Networking

• Press Kits
• Business Cards
• Internet/Website
• Examples of work
• Know your audience
• Media database eMail, Fax, Phone and
  mailing address
• Quality of submissions
• Relationships (Dont be afraid to drop a name or
  two)

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Persistence

• Dont give up
• Submit articles in a timely fashion on a
  consistent basis
• Mainstream media is tough
• Research, research and more research
• Patience pays offeventually Build Credibility

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Examples

• TV Kids News
• NER SARCOMP The Republican ABC NBC
• SAR Mission-LIG, Summer 2007 Newsday News
  12 TV Hampton Weekly
• LI Press, Suffolk Life, Neighborhood News

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When Opportunity Knocks
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Networking Made It Possible

• National PA NYWg PAO
• PA Specialist, Westover ARB, MA
• Editor, Suffolk Life Newspaper
• Kids-Day Editor, Newsday
• Captain Darren Cioffi, CAP

Example Sources
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Summary

• Internal External Networking
• Professional attitude, appearance and work
• Utilize multiple sources
• Be persistent but not pushy

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Questions?