Organ Donation: 101

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TRC Communications Patricia Van De Ryt Director,
Communications
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Communications
Professional Education Public Education
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Organizational Chart Communications Department
In House Coordinator SHB
Advocate Team Eastern Shore
Hospital Services Coordinator
In House Coordinator UMMC
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Communications
Department Structure

• Organized under direction of
• Director of Communications, Patricia Van De Ryt
• Manager of Community Outreach, James Merritt
• Manager of Hospital Services, Stacey Smith
• 2 Hospital Services Coordinators
• 3 In-House Coordinators
• Education Specialist
• Volunteer Coordinator

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Communications
Department Structure

• Meeting Schedule
• Communications Department Meeting once a month
• Hospital Services Dashboard Meeting once a month
• Community Relations Dashboard Meeting once a
  month
• Hospital Services Manager Meeting w/ Director
  every 2 weeks
• Community Relations Manager Meeting w/ Director
  every 2 weeks

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Hospital Services
Liaisons with Hospital Partners Policy
Development Professional Education
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Hospital Services
Mission

• Hospital Services professionals are advisors/
  consultants to hospital TRC clients
  (customers).
• 35 Hospitals
• 1 VA Hospital

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Hospital Services
Goals of Hospital Relationships

• Understand the TRC Hospital (customer)
  perspective
• Work collaboratively to identify solutions
• Develop relationships that are committed vs.
  compliant
• Identify overcome barriers to commitment
• staff attitudes / personal beliefs
• resources nursing shortage
• outdated policies
  ineffective policies
  communication

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Community Outreach

• Public Support Education
• Volunteer Program
• Media Interaction

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Community Relations
Mission

• Proactive outreach to target populations
  throughout our Donor Service Area with special
  focus in Baltimore City Baltimore County to
  increase donation rates through donor designation
  education develop a cadre of volunteers.
• Targets include
• Faith Based Organizations
• Schools Colleges
• Social Professional groups
• Community Associations
• Local Government Civic Organizations

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Community Relations
Goals of Community Relations

• Increase awareness regarding importance of organ
  and tissue donation in the Maryland Community.
• Increase the number of Designated Donors.
• Maintain a thriving volunteer program
• Develop partnerships with organizations such as
  the MVA to increase access to the public with our
  mission.
• Engage local and national media.

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Community Relations
Volunteer Program Recruitment

• Volunteer recruitment is a key component of
  successful outreach.
• Established program with manual, outlined
  expectations continued training programs
• Implemented a new volunteer recruitment program
  with established recruitment goals
• Design consistently present opportunities for
  volunteers to improve their understanding of TRC
  services.
• Organize team building opportunities to enhance
  volunteer relationships with one another
• Surveyed volunteers regarding program
  effectiveness areas for improvement.
• Offer monthly training sessions to improve
  volunteer effectiveness as in the community.

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Community Relations
Education Specialist

• Dedicated resource to improve outreach to area
  Motor Vehicle Administration offices. The
  position will
• Develop marketing strategy to address the
  needs of the MVA population
• Improve relations with key MVA officials
• Consistently educate MVA employees about TRC
  through direct contact
• Utilize the MVA to educate our target audiences
  with a variety of outreach tools
• Expand create new awareness opportunities at
  MVA locations

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Communications
Results of Shared Efforts

• Ownership of all dashboards and results by entire
  team.
• Broader resources for event planning and
  staffing.
• Increased participation of staff and service
  provided with communications provided to our
  customer groups.
• Streamlined and cohesive messages within our
  community.
• Increased efficiencies of department performance,
  use of time, and material resources.