Title: Organ Donation: 101
1TRC Communications Patricia Van De Ryt Director,
Communications
2Communications
Professional Education Public Education
3Organizational Chart Communications Department
In House Coordinator SHB
Advocate Team Eastern Shore
Hospital Services Coordinator
In House Coordinator UMMC
4Communications
Department Structure
- Organized under direction of
- Director of Communications, Patricia Van De Ryt
- Manager of Community Outreach, James Merritt
- Manager of Hospital Services, Stacey Smith
- 2 Hospital Services Coordinators
- 3 In-House Coordinators
- Education Specialist
- Volunteer Coordinator
5Communications
Department Structure
- Meeting Schedule
- Communications Department Meeting once a month
- Hospital Services Dashboard Meeting once a month
- Community Relations Dashboard Meeting once a
month - Hospital Services Manager Meeting w/ Director
every 2 weeks - Community Relations Manager Meeting w/ Director
every 2 weeks
6Hospital Services
Liaisons with Hospital Partners Policy
Development Professional Education
7Hospital Services
Mission
- Hospital Services professionals are advisors/
consultants to hospital TRC clients
(customers). - 35 Hospitals
- 1 VA Hospital
8Hospital Services
Goals of Hospital Relationships
- Understand the TRC Hospital (customer)
perspective - Work collaboratively to identify solutions
- Develop relationships that are committed vs.
compliant - Identify overcome barriers to commitment
- staff attitudes / personal beliefs
- resources nursing shortage
- outdated policies
ineffective policies
communication -
9Community Outreach
- Public Support Education
- Volunteer Program
- Media Interaction
10Community Relations
Mission
- Proactive outreach to target populations
throughout our Donor Service Area with special
focus in Baltimore City Baltimore County to
increase donation rates through donor designation
education develop a cadre of volunteers. - Targets include
- Faith Based Organizations
- Schools Colleges
- Social Professional groups
- Community Associations
- Local Government Civic Organizations
11Community Relations
Goals of Community Relations
- Increase awareness regarding importance of organ
and tissue donation in the Maryland Community. - Increase the number of Designated Donors.
- Maintain a thriving volunteer program
- Develop partnerships with organizations such as
the MVA to increase access to the public with our
mission. - Engage local and national media.
-
12Community Relations
Volunteer Program Recruitment
- Volunteer recruitment is a key component of
successful outreach. - Established program with manual, outlined
expectations continued training programs - Implemented a new volunteer recruitment program
with established recruitment goals - Design consistently present opportunities for
volunteers to improve their understanding of TRC
services. - Organize team building opportunities to enhance
volunteer relationships with one another - Surveyed volunteers regarding program
effectiveness areas for improvement. - Offer monthly training sessions to improve
volunteer effectiveness as in the community.
13Community Relations
Education Specialist
- Dedicated resource to improve outreach to area
Motor Vehicle Administration offices. The
position will - Develop marketing strategy to address the
needs of the MVA population - Improve relations with key MVA officials
- Consistently educate MVA employees about TRC
through direct contact - Utilize the MVA to educate our target audiences
with a variety of outreach tools - Expand create new awareness opportunities at
MVA locations
14Communications
Results of Shared Efforts
- Ownership of all dashboards and results by entire
team. - Broader resources for event planning and
staffing. - Increased participation of staff and service
provided with communications provided to our
customer groups. - Streamlined and cohesive messages within our
community. - Increased efficiencies of department performance,
use of time, and material resources.