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Organ Donation: 101

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Director of Communications, Patricia Van De Ryt. Manager of Community Outreach, ... Communications. Ownership of all dashboards and results by entire team. ... – PowerPoint PPT presentation

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Title: Organ Donation: 101


1
TRC Communications Patricia Van De Ryt Director,
Communications
2
Communications
Professional Education Public Education
3
Organizational Chart Communications Department
In House Coordinator SHB
Advocate Team Eastern Shore
Hospital Services Coordinator
In House Coordinator UMMC
4
Communications
Department Structure
  • Organized under direction of
  • Director of Communications, Patricia Van De Ryt
  • Manager of Community Outreach, James Merritt
  • Manager of Hospital Services, Stacey Smith
  • 2 Hospital Services Coordinators
  • 3 In-House Coordinators
  • Education Specialist
  • Volunteer Coordinator

5
Communications
Department Structure
  • Meeting Schedule
  • Communications Department Meeting once a month
  • Hospital Services Dashboard Meeting once a month
  • Community Relations Dashboard Meeting once a
    month
  • Hospital Services Manager Meeting w/ Director
    every 2 weeks
  • Community Relations Manager Meeting w/ Director
    every 2 weeks

6
Hospital Services
Liaisons with Hospital Partners Policy
Development Professional Education
7
Hospital Services
Mission
  • Hospital Services professionals are advisors/
    consultants to hospital TRC clients
    (customers).
  • 35 Hospitals
  • 1 VA Hospital

8
Hospital Services
Goals of Hospital Relationships
  • Understand the TRC Hospital (customer)
    perspective
  • Work collaboratively to identify solutions
  • Develop relationships that are committed vs.
    compliant
  • Identify overcome barriers to commitment
  • staff attitudes / personal beliefs
  • resources nursing shortage
  • outdated policies
    ineffective policies
    communication

9
Community Outreach
  • Public Support Education
  • Volunteer Program
  • Media Interaction

10
Community Relations
Mission
  • Proactive outreach to target populations
    throughout our Donor Service Area with special
    focus in Baltimore City Baltimore County to
    increase donation rates through donor designation
    education develop a cadre of volunteers.
  • Targets include
  • Faith Based Organizations
  • Schools Colleges
  • Social Professional groups
  • Community Associations
  • Local Government Civic Organizations

11
Community Relations
Goals of Community Relations
  • Increase awareness regarding importance of organ
    and tissue donation in the Maryland Community.
  • Increase the number of Designated Donors.
  • Maintain a thriving volunteer program
  • Develop partnerships with organizations such as
    the MVA to increase access to the public with our
    mission.
  • Engage local and national media.

12
Community Relations
Volunteer Program Recruitment
  • Volunteer recruitment is a key component of
    successful outreach.
  • Established program with manual, outlined
    expectations continued training programs
  • Implemented a new volunteer recruitment program
    with established recruitment goals
  • Design consistently present opportunities for
    volunteers to improve their understanding of TRC
    services.
  • Organize team building opportunities to enhance
    volunteer relationships with one another
  • Surveyed volunteers regarding program
    effectiveness areas for improvement.
  • Offer monthly training sessions to improve
    volunteer effectiveness as in the community.

13
Community Relations
Education Specialist
  • Dedicated resource to improve outreach to area
    Motor Vehicle Administration offices. The
    position will
  • Develop marketing strategy to address the
    needs of the MVA population
  • Improve relations with key MVA officials
  • Consistently educate MVA employees about TRC
    through direct contact
  • Utilize the MVA to educate our target audiences
    with a variety of outreach tools
  • Expand create new awareness opportunities at
    MVA locations

14
Communications
Results of Shared Efforts
  • Ownership of all dashboards and results by entire
    team.
  • Broader resources for event planning and
    staffing.
  • Increased participation of staff and service
    provided with communications provided to our
    customer groups.
  • Streamlined and cohesive messages within our
    community.
  • Increased efficiencies of department performance,
    use of time, and material resources.
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