TPOK

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TPOK
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KEIC Always at Your Service

• Welcome To
• On behalf of
• MICA
• MICA KEIC

Learning is a Life Long Process
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• Strategic Knowledge
• Management
• At
• Knowledge Exchange
• Information Centre

Reading is Energy and Vitamin
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MICA KEIC

• Thank you for the tour of your library.
• Its impressive to see a library which
  specialises in advertising - including
  clippings, TVCs, magazines. My students would
  like to have such a place.
• PHILIP STUBBS
• Advertising Course Coordinator
• Charles Sturt University
• Australia 17/1/97

KEIC Always at Your Service
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MICA KEIC

• A remarkable knowledge Centre !
• The best in the country.
• The care, the facilities are brilliant!
• SUHEL SETH
• MD
• Equus
• 2/2/2002

KEIC Always at Your Service
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MICA KEIC

• I wish there was a MICA library in my place of
  work.
• SUDIP
• Batch 2000 - 2002

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• Programme/Academic Activity
• PGPCM
• PGCDCM
• PGCRCM
• PGCCCC
• Training
• Consultancy
• Industry

The Power of Knowledge
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• KEIC Role is to Support
• Students
• Faculty Members
• Visiting Faculty Members
• Advertising Agencies
• Marketing Research Agencies
• Advertisers
• Education Institutes
• Media Houses
• Others

Knowledge Cuts the Competition
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Approach to Collection Development
Its not the Numbers but the lasting Value of
Collection
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Strategic Development of Collection Four Ways to
Build Up KEIC
Strategy Wins the Objectives
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• Concentration on Communications Management and
  Related Areas
• Commercial Databases
• Communication -EBSCO
• Management -EBSCO
• Sociology and Humanities - Questia
• Creative - MAGindia
• Business - ISI Emerging Markets
• Statistics Indiastat.com
• Economics-CMIE-EIS

Reading is Energy and Vitamin
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• International Membership
• Membership for Two Reasons
• Professional update at Global Level
• Economics of Information
• American Academy of Advertising (USA)
• Asian Media information and communication centre
  (Singapore)
• Assoc for Education in Journalism and Mass
  Communication (AEJMC), USA
• Broadcast Education Association (USA)
• Design Management Association (USA)
• International Communication Assoc (USA)
• European Case Clearing House (ECCH), UK

Information never exhausted because of consumption
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• Indian Membership
• Audit Bureau of Circulation (India)
• The Advertising Club Bombay
• Association of Indian Management Scholars (India)
• Consumer Education and Research Society
• Indian Society of Advertisers
• Confederation of Indian Industry
• The British Council Library
• All Indian Management Association
• Retailers Association of India (RAI)

Library Sharpens the Readers Knowledge
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• Database Against Membership
• ECCH Case Study
• Design Management Institute Database
• International Communication Association
• Assoc of Edu in Journalism and Mass Comm.
• Asian Media Info. And Communication
• Audit Bureau of Circulation
• Advertising Club Bombay

Information has no Diminishing Returns
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• MICA Knowledge
• Journal of Creative Communications
• MICA Res. Rev. Series
• MRMR
• MUMR
• Dissertation
• CCC Creative Work
• Seminars
• Conferences

Internal Research is External Equity in Knowledge
World
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• KEIC Database
• Bibliographic
• AAA (1505)
• Book (5454)
• Periodical (Abstracts 12740)
• Case study (995)
• Non-book Materials (963)
• Full Text
• Dissertation/Summer reports (775)
• Newspaper Database (86000)
• Creative
• Television Commercial (18000 TVC)
• Radio Commercial (Jingle) (425)
• Print Ad (785)

Bridging Information Gap is the Real Role of the
Librarian
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• KEICs Bird Views
• Books Title-5454, Nos.-5972
• Magazines 56
• Journals 98
• Electronic periodicals 9650
• Electronic Newspapers 108
• E-books 65,000
• Library Server (215 GB)
• Wi-fi environment
• Library Portal on Intranet and Internet (known as
  Libraryonline)

Deliver More Than Expectations and Before Time
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• KEIC Services
• 24x7
• Circulations
• Article Alerts
• New Arrivals
• Product Information Service
• Monthly Briefing Service
• Monthly Monitoring Service
• Creative Service
• Libraryonline on membership
• Foreign Job Opportunity
• Alumni Membership

User/Reader/Patron is our Boss
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• Philosophy of KEIC
• How to spend wisely
• Communication gap
• Interiors
• Never say no
• Noblest profession of the World
• Proactive approach
• Self motivation
• Librarian should know more than a user

Small Small Things Always Bother/Matter to
Librarian and Users
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WHY TO GO TO MICA KEIC ?

• Update the information
• Assignment Submission
• Survey Research
• Presentation, Project
• Research/Dissertation
• Placement

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HOW TO LOCATE A BOOK?

• Note Class No 808.02
• Author ID GIB
• Acc. No. 2616
• 808.02
• GIB
• 2616 Membership

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GENERAL INFORMATION

• Check Out Library Books
• Timings
• Use the Resources Carefully
• Place Where Book/s Can be Misplaced
• Classroom
• Auditorium
• Working in Group
• Computer Center, Canteen

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• Thank You

Future Belongs to us