Inrix Overview

1
Real-Time Predictive Traffic Emerge as the
Killer App
LBS Grows Up Business Models for
Success Bryan Mistele, President CEO
Location Intelligence ConferenceApril 4, 2006
2
Consumer
Interest
Interest in Traffic Alerts Service at 4.95/Month

• Summary
• 91 of participants would pay at least a small
  monthly fee
• 30 of participants stated they would pay
  5/month or more
• Up from 24 in study done a year earlier (shown
  in graph above)

Among cell phone users who made
Source Driscoll-Wolfe, Consumer Interest in
Real-time Traffic Information Study based on 900
participants across 4 major cities who were
cellular subscribers with a minimum income of
40,000 who owned a vehicle.
3
Consumer
Interest

• "Real-time traffic-enabled systems are likely to
  capture the attention of many new vehicle buyers,
  as nearly every navigation system owner surveyed
  expressed interest in this new feature.Melissa
  SauterDirector of Automotive Emerging
  TechnologiesJ.D. Power Associates

1998
New Vehicles Sold with Navigation Systems
1999
2000
2001
2002
2003
2004
0
200000
400000
600000
800000
1000000
of New Vehicles with Navigation Systems
Study based on based on responses from 9,271
owners who recently purchased or leased vehicles
with factory-installed navigation systems
J.D. Power Associates 2004 Navigation Usage
Satisfaction Study
4
Key Trends Impacting LBS Adoption
Discussion
5
The Traffic Value Chain
At a Key Inflection Point
Data Collection
Processing
Delivery
End User
New Ways to Collect
More Devices Customers
More Value Add
More Options

• Road Sensors
• GPS Probes
• Cellular
• Toll Tags
• VII

• Prediction
• Forecasting
• Comparative
• Personalization
• Relevance

• Cellular
• Satellite
• Internet
• FM Side Band
• Digital Radio
• WiFi/WiMax
• Broadcast

• In-Car Nav
• Portable Nav
• Mobile Phones
• MRM Service Providers
• TMS/FSA/SCM solution providers

• Our Focus

6
What
We Do
Aggregate traffic-related content from public and
private sources
Enhance real-time data using proprietary error
detection and correction. Utilize sophisticated
Bayesian modeling for prediction and forecasting
Distribute to customers via XML services
7
Customer Scenarios
Vertical Markets Have Unique Solution Needs
8
Business
Models

• What business models will win with Traffic and
  Location-Based Services?

9
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