1
The Design Conspiracy Although we normally hate
transitions these ones are used well. Nice
picture. Good quote.
Soccer isnt a game, but an enduring
passion. Thabo Mbeki, South African President
2
It is played in more than 200 countries by over
240 million people of all races, religions and
walks of life. All that is needed is
The Design Conspiracy Brilliant. Rams home the
fact that the world cup is not just about
overpaid prima donnas. Brings diversity into
the frame in an elegant, succinct way. Great
imagery. All this and we really like the words
too. One ball thats clever.
one ball.
3
It has been a source inspiration for those
living in the poorest of circumstances.
4
Its all about hope. Hope of a better world,
hope that you will be able to give people's lives
a purpose .
5
The Design Conspiracy Great photo. Makes you
want to be there. This presentation is really
well designed.
2010 FIFA World Cup needs to be a source of
passion, inspiration and hope. It should also.
6
Look alive.
7
Sound alive.
8
Feel alive.
9
Smell alive.
10
The Design Conspiracy This is cheesey but well
forgive you because the stuff before was so
good. Its a bit obvious though and probably
could have been one slide.
Taste alive.
11
In the end we will
The Design Conspiracy Great. We like positivity
of in the end we will. Its very clear what
kind of thing youre after and you made clever,
interesting links between SA and football. A
few more detailed requirements and a few less
senses pictures would have been good.
1. Create a mood that encapsulates passion,
inspiration, hope and vibrancy.
2. Create a sense of national purpose that will
bring together a divided nation and
promote dignity and pride to South Africa.
3. Stay true to the FIFA vision Develop the
game, touch the world, build a better future.