Wikinomics

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Wikinomics Mass Collaboration and the Government
CIO Don Tapscott don_at_newparadigm.com CIO
Council Offsite Meeting August 16, 2007
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Times Person of the Year
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(No Transcript)
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Four Drivers for Change
WEB 2.0
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
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Web 2.0
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
Web 2.0
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The Thing The Beyond Microwave

• Internet-enabled microwave
• Swipe product barcode
• knows settings for 4,000 different products
• Updates data via the Internet

Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
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Web 2.0
THE THING
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
Web 2.0
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Mobility San Francisco Wi-Fi
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
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Web 2.0
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
Web 2.0
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Web 2.0 Geo-Spatiality
GyPSy Tour Guide
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
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Geo-Spatiality Plazes, Finding Your World
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
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Geo-Spatiality Tag Your World On The Go
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Revolution The Economic Revolution
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Geo-Spatiality Live Traffic At Your Fingertips
With IntelliOne
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Revolution The Economic Revolution
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Web 2.0
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
Web 2.0
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Web 2.0 True Multimedia
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
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True Multimedia Tape It Off The Internet (TIOTI)
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
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Web 2.0 True Multimedia

• Digital humans

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Web 2.0
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
Web 2.0
TRUE MULTIMEDIA
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Web 2.0 Web Services
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
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Web Services Microsoft - Start.com Webtop
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Revolution The Economic Revolution
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Yahoo Pipes
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
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Web 2.0
INTEGRATION
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
Web 2.0
WEB SERVICES
TRUE MULTIMEDIA
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Web 2.0 Integration
Web 2.0 The Net Generation The Social
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Web 2.0 Ajax Behind The Firewall?
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Web 2.0 Integration
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution

• Proprietary
• Monolithic
• Silos
• Enterprise
• Dumb networks

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Web 2.0
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
THE THING
INTEGRATION
BROADBAND MOBILITY
Web 2.0
WEB SERVICES
TRUE MULTIMEDIA
GEO-SPATIALITY
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Four Drivers for Change
THENETGENERATION
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The Demographic Revolution
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
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The Birth Rate Boom, Bust and Echo
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
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School Enrollment
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
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The Louder Echo
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
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Digital Natives The Net Generation
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
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The Generation Lap
Web 2.0 The Net Generation The Social
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The Net Generation
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
Video available for viewing online at
www.newparadigm.com
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The Net Generation Norms
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
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N-Gen Government 2.0

• N-Gen as Citizens
• Scrutiny
• Collaboration
• Integrity

• N-Gen as Employees
• Speed
• Fun
• Innovation

Net Generation
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution

• N-Gen as Consumers
• Freedom
• Customization

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N-Gen Government 2.0
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
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Four Drivers for Change
THE SOCIAL REVOLUTION
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The Rise of Collaborative Communities
Flickr.com beats WebShots.com
vs.
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
Flickr.com Webshots.com
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The Rise of Collaborative Communities
Digg.com beats Slashdot.org
vs.
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
Digg.com Slashdot.org
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The Rise of Collaborative Communities
Craigslist.org beats Monster.com Match.com
vs.
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
Craigslist.org Monster.com Match.com
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The Rise of Collaborative Communities
Myspace.com beats MTV.com
vs.
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
Myspace.com MTV.com
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The Rise of Collaborative Communities
Wikipedia.org beats Britannica.com
vs.
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
Wikipedia.org Britannica.com
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The Rise of Collaborative Communities
Blogger.com beats CNN.com
vs.
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
CNN.com Blogger.com
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The Rise of Collaborative Communities
Epinions.com beats ConsumerReports.org
vs.
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
ConsumerReports.com Epinions.com
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Alex Tapscotts Wikinomicists Community
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
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Four Drivers for Change
THEECONOMICREVOLUTION
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The Economics of Collaboration
The Economics of Collaboration
Self- Organization
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
Value Creation
Traditional Hierarchy
Knowledge
Physical Financial
Critical Resources
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The Economics of Collaboration and Government

• GOVERNMENT

G-WEB
A single agency, ministry, or level of government
assumes central control of political
responsibility
A multitude of actors participate in the creation
and distribution of public value
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
NGO
Gov
G-web
Corp
Citizens
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The Economics of Collaboration The G-Web

• Neighborhood Knowledge Los Angeles

Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
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New Models of Global Problem Solving
Web 2.0 The Net Generation The Social
Revolution The Economic Revolution
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Four Drivers for Change
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The Perfect Storm
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Harnessing Mass Collaboration

• A 50 year old mining company peers, opens,
  shares its proprietary data and acts globally in
  a bid to transform itself and explore the extent
  of a rich new find.

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Harnessing Mass Collaboration

• Peer Pioneers
• Ideagoras
• Prosumers
• The New Alexandrians
• Open Platforms
• The Global Plant Floor
• The Wiki Workplace

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Harnessing Mass Collaboration

• Peer Pioneers

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Harnessing Mass Collaboration

• 1. Peer Pioneers

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Harnessing Mass Collaboration

• 1. Peer Pioneers Financial Services

Marketocracy.com Investment Management
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Harnessing Mass Collaboration
1. Peer Pioneers Financial Services

• Zopa.com
• peer lending

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Harnessing Mass Collaboration
1. Peer Pioneers Reinventing Education
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Harnessing Mass Collaboration
1. Peer Pioneers Reinventing Democracy

• Digital age creates an infrastructure and a
  demand for a more genuine role for citizens in
  their own governance
• Netizens are a growing cohort with more access
  to diverse perspectives, better information and
  accustomed to tools for self-directed activities
• The issue for 21st century democracy creating
  room and a role for citizens in governance

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Harnessing Mass Collaboration
1. Peer Pioneers
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Harnessing Mass Collaboration

• 2. Ideagoras

• Creating an eBay for innovation
• How do you create a vibrant marketplace where you
  leverage other people's talents, ideas and assets
  quickly and move on?
• PGs Larry Huston Alliances and joint ventures
  don't open up the spirit of capitalism within the
  company. They're vestiges of the central planning
  approach when instead you need free market
  mechanisms.

How InnoCentive works
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Harnessing Mass Collaboration
2. Ideagoras
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Harnessing Mass Collaboration
2. Ideagoras
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Harnessing Mass Collaboration
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Harnessing Mass Collaboration

• 3. Prosumers

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Harnessing Mass Collaboration

• 3. Prosumers Case Music IndustryThe Remix

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Harnessing Mass Collaboration

• 3. Prosumers Help Us Write the Final Chapter!

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Harnessing Mass Collaboration

• 3. Prosumers Physical Goods

Peer Produced T-Shirts
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Harnessing Mass Collaboration

• 4. The New Alexandrians The Sharing of Science

• SNP Consortium APBiotech, AstraZeneca Group PLC,
  Aventis, Bayer Group AG, Bristol-Myers Squibb
  Co., F. Hoffmann-La Roche, Glaxo SmithKline,
  Wellcome Trust, IBM, Motorola, Novartis AG,
  Pfizer Inc., and Searle

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Harnessing Mass Collaboration
4. The New Alexandrians Natures Google Earth
Avian Flu Mashup
Source Howard Ratner, CTO, Nature Publishing
Group
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Harnessing Mass Collaboration
4. The New Alexandrians Natures Google Earth
Avian Flu Mashup
Source Howard Ratner, CTO, Nature Publishing
Group
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Harnessing Mass Collaboration
4. The New Alexandrians Science 2.0
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Harnessing Mass Collaboration
5. Open Platforms All the world is a stage and
you get to participate
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Harnessing Mass Collaboration

• 5. Open Platforms Amazon API

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Harnessing Mass Collaboration

• 5. Open Platforms Pikspot

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Harnessing Mass Collaboration
6. The Global Plant Floor

• The Peer Produced Airplane
• In the past, Boeing wrote detailed specifications
  for each part and asked suppliers to build to
  plan
• Today, suppliers co-design airplanes from scratch
  and deliver complete sub-assemblies to Boeings
  factory, where a single plane can be snapped
  together like Lego blocks, in as little as 3 days

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Harnessing Mass Collaboration
6. The Global Plant Floor Chinese Motorcycle
Industry
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Harnessing Mass Collaboration
7. The Wiki Workplace
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New Models of Public Sector Talent Management

• Is government on the list of the most desirable
  employers?

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New Models of Collaboration
Bringing the Wiki Workplace to Government
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Harnessing Mass Collaboration

• Peer Pioneers
• Ideagoras
• Prosumers
• The New Alexandrians
• Open Platforms
• The Global Plant Floor
• The Wiki Workplace

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Models of Governance
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Models of Governance
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Models of Governance
Engaging Citizens in Policy Making
moderated brainstorming
Depth
workshops
idea zone
focus groups
policy networks
education zone
policy portals
targeted communications
citizen juries
commissions
question periods
town halls
recommendation zone
solicited feedback
deliberative polling
polling
elections
decision zone
referenda
Breadth
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Models of Governance
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Models of Governance
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The New Transparency
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Models of Governance
The Democratization of Health Care
Knowledge
Community
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New Models of Policy-Making

• Digital age creates an infrastructure and a
  demand for a more genuine role for citizens in
  their own governance
• Netizens are a growing cohort with more access
  to diverse perspectives, better information and
  accustomed to tools for self-directed activities
• The issue for 21st century democracy creating
  room and a role for citizens in governance

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Models of Governance
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New Intermediaries The Digital Conglomerates
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New Models of Politics
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New Models of Policy
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Models of Governance
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Models of Governance
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The Government 2.0 Program

• For both emerging and established democratic
  societies, the Wikinomics era holds the promise
  and the inevitability of new models for
  delivering the functions of government
• Cut across departmental silos to improve policy
  outcomes, reduce costs, and increase public value
  
• Harness the web 2.0 to achieve breakthroughs in
  public service delivery and organizational
  effectiveness
• Appeal to the incoming wave of Net Generation
  citizens, consumers and workers
• Reinvigorate democratic processes with
  technology-enabled citizen engagement
• Solve enduring policy challenges with new models
  of mass collaboration

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Crisis of Leadership
Paradigm shifts involve dislocation, conflict,
confusion, uncertainty. New paradigms are
nearly always received with coolness, even
mockery or hostility. Those with vested
interests fight the change. The shift demands
such a different view of things that established
leaders are often last to be won over, if at all.
Marilyn Ferguson
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(No Transcript)