Adventure Works 2006 Sales Proposal

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Adventure Works 2006 Sales Proposal

• Linda Martin
• Senior Vice President
• Worldwide Sales
• March 24, 2005

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Executive Summary

• The Concept
• Just-in-time retail inventory
• The Opportunity
• Reduced overhead costs
• Increased customer satisfaction
• The Potential

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What Well Cover Today

• A review of our current products and profits
• 2005 sales research
• Proposed new products
• Costs on return and investment projections
• Terms and conditions
• Strategy and schedule
• Sales and marketing needs
• Questions and answers

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Our Current Products

• Camping
• Duffel Bags
• Daypacks
• Family camping tents
• Foam sleep pads
• Internal frame packs
• Cookware
• Dehydrated food packs

• Climbing
• Harnesses
• Climbing shoes
• Helmets
• Rappel gloves
• Rope bags
• Carabineers
• Gaiters

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Previous Year Profits(in millions)
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2005 Sales Research

• Customers
• 2005 is projected to attract 920,700 new
  customers
• 27 of first-time customers have become repeat
  customers
• Transactions
• Average sale transaction 52.17
• 75 of customers have bought at least 1 non-sale
  item in addition to a sale item

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Proposed New Products

• Survival gear
• Sportswear
• Outerwear
• Off-road bicycles
• Fishing equipment and tackle
• Canoes and personal rowing shells

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Costs of Return on Investment Projections

• Costs
• ROI

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Terms and Conditions

• Terms and conditions 1
• Terms and conditions 2
• Terms and conditions 3
• Terms and conditions 4
• Terms and conditions 5

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Strategy and Schedule

• Strategy
• Tactic 1
• Tactic 2
• Tactic 3
• Schedule

Adopt plan 3Q05
Implement 4Q05
Evaluate 3Q06
Adjust 4Q06
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Sales and Marketing Needs

• Close sales faster
• Present complex concepts quickly and clearly
• Leverage database information (sales numbers,
  customer locations, etc.)

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Close Sales Faster

• Need and solution 1
• Need and solution 2
• Need and solution 3
• Need and solution 4
• Need and solution 5

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Present Complex Concepts Quickly and Clearly

• Need and solution 1
• Need and solution 2
• Need and solution 3
• Need and solution 4
• Need and solution 5

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Leverage Database Information

• Need and solution 1
• Need and solution 2
• Need and solution 3
• Need and solution 4
• Need and solution 5

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Questions and Answers
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(No Transcript)