Bell Ringer

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Bell Ringer

• On a post-it please write down 5 things you
  already know about how advertisements work.

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This Blocks For You!Getting Sold on
Informational Text

• Presenters
• Lisa Nicia
• Rebecca Catlett

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Presenters

• Rebecca Catlett North Fort Myers Academy for
  the Arts
• Lisa Nicia Challenger Middle School

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Participant Overview and Outcomes

• Teachers will experience an 80 minute block
  schedule.
• Teachers will be given sample lesson ideas for
  the block schedule.
• Teachers will see an Essential Concepts
  Instructional Guide (ECIG) implemented.
• Teachers will use a specific block strategy -
  Jigsaw

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Student Overview and Outcomes Informational Text

• Students will understand the meaning of
  propaganda.
• Students will be aware of different uses of
  propaganda.
• Students will understand and implement different
  propaganda strategies.
• Students will have a greater understanding of
  persuasive voice to use in their writing.

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Propaganda

• Forms of persuasion that rely on emotional
  appeals rather than careful arguments based on
  all the facts. Media propaganda (advertising)
  tries to get you to buy something.

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Propaganda

• There are many different forms of propaganda that
  advertisers use to appeal to their audience.
• Each type of propaganda has its own purpose.

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Sarcasm

• Using a twisted humor to get someone to agree
  with an idea or buy a product. For example, one
  might use negative humor about an apposing idea
  or product to make the suggested product/idea
  sound great.

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Source - www.farmedanddangerous.org

• Source - www.farmedanddangerous.org

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Leading Questions

• Asking questions of the audience with obvious
  answers that will lead everyone to the same
  conclusion. Usually the obvious conclusion
  supports the proposed idea/product.

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• Source - www.gotochamber.com

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Celebrity Testimonial

• Getting a famous person (actor, actress, athlete,
  etc.) who the audience admires to say that the
  idea or product is great.

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• Source www.obesitydiscussion.com

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Fear

• Using propaganda to make an audience afraid to
  NOT use a product/idea, or may lead to
  individuals being afraid of using a competitors
  product or idea.

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• Sources www.wsu.edu, www.funhighway.com

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Humor

• This technique uses laughter and comedy to make a
  product more approachable and fun.

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• Source myownadschool.com

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Repetition

• Repetition Using the name, slogan, good
  attributes, etc., repetitively to help audience
  remember the products information.

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Source www.communitymartialarts.com
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Compare/Contrast

• Using items with less glamour to bring focus to
  the good attributes of the proposed items or
  ideas. Show the competitions bad qualities and
  the supported items/ideas good qualities.

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• Source www.rebeccaprowler.wordpress.com

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Source www.palm.com
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Emotional Appeals

• Using flattery, loaded words or images to create
  a certain feeling in the audience.

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Source www.images.intomobile.com/wp-content/uploa
ds/2009
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Bandwagon

• Saying that almost everybody supports the idea
  or loves the product in order to make people feel
  theyll be left out if they dont love it, too.

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• Source www.verizonwireless.com

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Activity Time

• Each group member should take one ticket from the
  bag.
• Your ticket has your propaganda device and a
  number (this is for your future grouping).

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Activity Time

• Please examine your product for the next 2
  minutes.
• This is the product you will be selling to your
  group using your assigned propaganda.

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Its Selling Time!

• The person with the most teaching experience will
  go first.
• You will use your propaganda device to sell your
  product to your group members.
• Each member will have 2 minutes to sell to their
  audience.
• After 2 minutes the person to the right will go
  next.

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Attention Last Minute Shoppers!

• Take some time and discuss the qualities and
  characteristics of your propaganda device.
• What worked? What didnt?

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The Student Becomes the Teacher

• Take a look at your ticket and refer to the
  number.
• Gather your ticket, product, and personal
  belongings.
• Please get up and find others with your number.
• Find these people, sit down together, and quickly
  introduce yourself.

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Jigsaw

• Starting with Humor, you will each discuss your
  propaganda technique. You will then explain how
  you sold your product using that technique.
• After Humor, please continue counter clockwise
  around the table.

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Perfect Practice

• Now it is your turn to practice what you have
  learned.
• Please put the appropriate propaganda device next
  to the definition.
• If you need help you may look on the back.

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Implementation

• How could you see yourself implementing this into
  your classroom?
• What would be your next step in implementing
  these devices with your students?

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Technology

• Have your students develop a character that
  represents a specific product at
• www.ugo.com
• Have students create a website that highlights
  this material for other students at
• www.weebly.com

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Plus/Delta

• On a Post-It, please let us know what you liked
  or suggestions you have for future trainings.
• This PowerPoint and Perfect Practice will be
  uploaded to SharePoint for future reference.

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Thank You!

• If you have any further questions please feel
  free to contact us
• LisaMN_at_leeschools.net
• RebeccaLCat_at_leeschools.net

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Resources

• Sejnost, Roberta L. Tools for Teaching in the
  Block. Corwin California, 2009.