Awale Kullane

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Inequalities Collaborative Ealing and Hounslow

• Awale Kullane

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Project Goals

• Inequalities Collaborative Targets
• Ealing
• Southall UB1
• Southall UB2
• Hounslow
• TW3 HESTON
• TW4 HOUNSLOW WEST
• TW5 HOUNSLOW CENTRAL

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Project Goals
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Description

• What is the London Inequalities Collaborative?
• The London Inequalities Collaborative is a time
  limited exercise to test the effectiveness of
  applying the collaborative methodology developed
  by the Modernisation Agency, to reducing health
  inequalities. The first topic is Stop Smoking
  Services.

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Description

• What is my job?
• Community Health Development Project Manager
  (Inequalities Collaborative for Smoking)
• The project manager will have the responsibility
  for addressing the health Inequalities agenda.
  The main focus of the post will be to increase
  the number of people who stop smoking by working
  in partnerships with a wide range of local
  organizations, community groups and the Stop
  Smoking Service.

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AIMS

• 1)      To implement quality improvement
  techniques in the Stop Smoking servicesand other
  services
• 2)      To increase community engagement from
  hard to reach groups
• 3)      To increase the quit rate from hard to
  reach groups
• 4)To increase accessibility of the stop smoking
  services from hard to reach groups

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Objectives, Ealing Hounslow

• Number of 4 week quits in the local area  
• Number of 4 week quits for the Primary Care Trust
  
• Number of organisations and business premises
  contacted about attitudes/knowledge regarding
  stop smoking service
• Number of new venues used for marketing the
  service

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Objectives, Ealing Hounslow

• Number of translated materials made available 
• Number of events taking place to promote the
  service or the stop smoking message in any of the
  new venues or with new partners
• Number of community members attending the project
  team meetings

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Objectives, Ealing Hounslow

• Number of community members actively involved in
  project work
• Number of non-statutory organisations involved in
  the project team/that are active in the work of
  the project 
• Number of events/meetings that show that the stop
  smoking service is engaging with the community

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Objectives, Ealing Hounslow

• Number of people attending learning workshops
• Number of advisers trained
• Number of advisers recently trained who are
  actively working

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PDSA Basics

• What is it?
• PDSA stands for Plan, Do, Study, Act.

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PDSA Basics

• It is
•  Quick and simple, Do-able, A common sense
  approach to change and improvement
• Why is it useful?
• How do I do it? The step by step guide to the
  Plan, Do, Study, Act cycle
• Step 1 PLAN
• Step 2 DO
• Step 3 STUDY
• Step 4 ACT .

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PDSA

Inequalities Collaborative London PDSA form What
are we trying to achieve? How does it make a
difference? What change did we make?
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PDSA sample (the Green cafés)

What are we trying to achieve? To organize an
approach to the Somali cafés in Ealing and
Hounslow for education/Information about Smoking
and the smoking cessation service
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PDSA sample (the Green cafés)

How does it make a difference? The Somali
community are hard to reach the Somali men
mainly use the Somali cafés, by addressing them
directly, with a focus on smoking cessation and
raising their awareness of the accessibility of
the service will increase.
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PDSA sample (the Green cafés)

What change did we make? It will reduce the
health inequalities, allow groups of the
community (Somali men) to access the service,
increase the level of involvement of the general
community with information and awareness of the
health implication associated with smoking
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PDSA sample (the Green cafés)

• PLAN
• Awale Ahmed Yasin the Ealing TB worker to meet,
  
• Identify the cafes ?
• The resource to be used? how?
• And best time and date to present it to the
  community

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PDSA sample (the Green cafés)

• DO
• We had mainly provided materials from the stop
  smoking service coupled with translated material
  (in Somali) and C, O monitor,
• As we communicated with the crowds of young men
  who where keen to test the C, O in their lungs,
  we had times when it was either very quite or
  very crowded.
• We had manage to raise awareness and let them ask
  us questions about the service,We where in the
  spot for a few hours on Saturday,

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PDSA sample (the Green cafés)

Study We had managed to get more people then
expected, there where nearly 70 people who where
monitored using the C,O and over a hundred
leaflets handed out, English and
translated, More..
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PDSA sample (the Green cafés)

Act We had decided to do it again because it was
a good way of engaging with the community, but
also we are going to set up the table differently
this time in order to highlight on the stop
smoking service information, we will tell them
about the problem of smoking and the service and
then monitor them or the other way round to
deliver the massage to all of them More..
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PDSAs That had been achieved and are in process

• Developed a links between community organisers
  and the SCS.
• Trained more people from the community as CAs.
• Increased awareness sessions about the service as
  well as the health risks related to smoking.
• Local Businesses and organisations are getting
  involved in local activities promoting better
  health.
• Contacting the media
• Providing translated material
• Increased network.
• And More..