Enterprise Estonia

1
Enterprise Estonia

• Maarika Liivamägi,
• Director of Estonian Tourist Board

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PROGRAM OUTLINE

• Monday Wellness SPA Tourism
• Tuesday Training Quality
• Wednesday Crafts Activities in Western Estonia
• Thursday Medieval City
• Friday Manors Castles
• Saturday Rocca al Mare Open Air Museum

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ENTERPRISE ESTONIA ESTONIAN TOURIST BOARD

• 177 employees, budget ca 100 million EUR
• 5 main areas
• Tourism marketing
• Product marketing
• Research
• Development of indigenous tourism
• Coordination of regional Touris Information
  Centres

4
SPECIFICS OF ESTONIAN TOURISM SECTOR

• The everlasting dilemma
• Estonias untouched nature
• Tallinn - unique medieval city
• Fresh and atractive SPAs
• Being on the border between EU and Russia
• Orientation towards external demand

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THE BIG GOAL SHIFT IN THINKING
ENJOY YOUR STAY AND WELCOME BACK!