November 2nd

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November 2nd
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1 Which of the following is an advantage of
choosing TV as a medium?

• Low Selectivity
• High Absolute Cost
• Low Cost Per Exposure
• Short Message Life

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2. What is one of the disadvantages of outdoor
advertising?

• Location Specific
• High Repetition
• Easily Noticed
• Short Exposure time

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3. The Jerry Springer Show is an example of a(n)

• Network show
• Off-network syndication
• First-run syndication
• Advertiser-supported or barter syndication

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4. Which of the following is a way to avoid
zapping?

• Placing action sequences before the opening
  credits and commercials
• Increasing viewers involvement with the program
• Using commercial that are designed to look like a
  minishow
• Using hybrid commercials that are part show
  promotion and part ad
• All of these are ways

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5. Which team beat their cross-town rivals in
football for the first time since 2000?

• a. Crescent Valley Raiders