The Mobile Broadband Revolution

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The Mobile Broadband Revolution
Partnership Manager Proximus Frank.Mertens_at_Proximu
s.Net
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Components for Mobile Solution succes
Bringing together all the elements of business
mobility
Customer demand acceptance
Mobilized Solution
End user demand acceptance
3
Business World is on the move

• The share of employees with laptops and other
  mobile devices continues to increase gt work with
  whatever, wherever, and whenever they want
• Source IDC study 2005
• Future worker 2015
• mobile devices will further untether people from
  a typical office environment
• more than 80 of their time working
  collaboratively and not necessarily face-to-face
• Source Gartner 2006

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Mobile will be the norm
Source Forrester research, Inc., dec. 2005
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Impact on mobile data evolution

• Mobile workers will drive demand for wireless
  data, dependent on
• applications,
• improved integration with existing systems,
• data speed,
• work processes
• Source IDC, 2005

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Mobile Networks Evolution
4G
3G Broadband
3G
3G
2G
EDGE
GPRS
2015
1995
2005
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EDGE vs 3G Broadband?
EDGE build an extra lane on the highway,
to ensure faster traffic
G
R
P
S
E
Los Angeles Freeway 1950
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EDGE vs 3G Broadband?
3G build an extra railway next to the
highway, to ensure much faster traffic
G
P
R
S
UMTS
3G Broadband
3G Broadband build an extra railway into
the sky, to ensure dizzy speeds (2010)
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3G Broadband is now a reality!
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Proximus first with 3G Broadband

• 3G broadband, now a reality in Belgium
• Downlink speed up to 1.8 Mbps, up to 3.6 Mbps end
  2006
• L atency /-750ms../- 200ms. To /- 80ms!
• 80 of population covered end 2006
• As from 15 June in 7 cities
• Seamless hand-over to 3G and GPRS/EDGE

• Meet market requirements for speed and mobility
  for the first time in Belgium

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3G Broadband coverage
LEGEND
GPRS
3G Broadband (HSDPA)
Edge
End 2006

• Over 80 3G Broadbandpopulation coverage
• Over 400 cities municipalities

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Perceived risks in Mobile Solutions

• New Software
• New Hardware
• Extra complexity
• Expensive Consultants
• 6 to 24 months deployment
• Dedicated staff
• Maintenance
• Upgrade(s)
• Unknown communication cost

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Citrix The Mobile On-Demand Components
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Thank you
WWW.PROXIMUS.BE