OVERVIEW OF TRAVEL, TOURISM, AND RECREATION MARKETING

1
OVERVIEW OF TRAVEL, TOURISM, AND RECREATION
MARKETING

• 2.01 Recognize basic information associated with
  the development of the travel, tourism, and
  recreation industry.

2
Basic Terminology

• Attractions
• Client
• Consumer
• Customer
• Destination
• Discretionary travel
• E-commerce
• Events

3
Basic Terminology

• Euro
• Intermediary
• International tourism
• Inbound tourism
• Outbound tourism
• Marketing concept
• Mass tourism
• Moment of truth
• Needs

4
Basic Terminology

• Niche marketing
• Relationship marketing
• Retailer
• Target market
• Theme park
• Tour
• Tourism
• Tourist
• Travel industry
• Trends
• Wants