Wizie Travel Technology

1
Presents

• Technology and global travel market an
  overview

2
Introduction

• Technology is the lifeblood that keeps the travel
  industry growing
• worldwide. In the last two decades, the global
  travel industry has
• witnessed a rapid expansion the exponential
  growth in the number
• of internet enabled devices is said to be one of
  the major drivers to
• increase the demand for efficient travel
  technology worldwide. This
• resulted in the emergence of numerous countries
  and destinations as
• potential travel destinations. Unites States,
  Europe, Asia Pacific and
• Latin America are the major beneficiaries of the
  travel technology
• developments.

3
Travel Technology Three Major Domains

• Source PhoCusWright Inc.

4
Online Travel Penetration Chart by Market
Established Ambitious Evolving
United States Italy Peru
United Kingdom Spain Colombia
France China Argentina
Germany Mexico
Japan India
Australia Brazil
Scandinavia Singapore
Chile

• Source PhoCusWright Inc.

5
Business Penetration by Market 1992 - 2012

• From 0 in 1992 to around 45 in 2012, the travel
  industry has witnessed a great leap in online
  leisure/unmanaged business travel penetration in
  the last two decades. Following is a growth chart
  by market

Source PhoCusWright Inc.
6
Online Travel Penetration by Market 2008 - 2012
Source PhoCusWright Inc.
7
How People know about Destinations
Source PhoCusWright Inc.
8
Online Resources Used for Destination Selection
Source PhoCusWright Inc.
9
Mobile Devices Facilitating Positive Travel
Experience
It is becoming extremely complex to find out
factors influencing travelers behavior and which
specific technology facilitates positive travel
experience for consumers and generates profit for
travel companies. However, its been found that
mobile technology has become an integral part of
travel industry impacting different phases of
travel lifecycle.
Source Freeborders
10

• U.S. Smartphone Penetration and Projection

Source The Nielsen Company
11

• PC Vs Smartphone What Travel Marketers Predict
  for the Future

Source BIA Kelsey
12
Technology Trends for Always-Connected Travelers
The above ratings show the constant evolution of
the travel tourism business in last two decades.
The introduction of internet changed the entire
market scenario where physical marketing started
becoming obsolete and digital marketing models
start penetrating the business. As a result, many
2nd and 3rd world countries came to the global
limelight as potential travel markets. Internet
along with mobile devices has transformed the
entire travel experience. From destination
search, hotel bookings, flight bookings to
getting a customized travel plan, people now do
everything over the internet using their mobile
devices. The technology serves to the needs of
todays always-connected travelers who expect and
demand information and services that simplify the
planning, booking and overall travel experience.
13
Social Networking Channels
Along with internet and mobile devices, social
networking channels also influence the purchasing
decision of consumers
Source PhoCusWright Inc.
14
Conclusion
Researches and market evaluation reports show
that the explosion in internet technology has
opened up new horizons for travel business
professionals as well as travel consumers. People
want convenient ways to search for their perfect
destination and book their travel mobile devices
represent a new converged computing platform,
perfect for people on the go. Considering the
changed scenario in travel business, the
technology providers are now transforming their
ways to cater the customers. Mobile friendly
technologies are entering the market, creating a
perfect base for businesses to reach their niche
markets.
15
Thank You
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