Slaids 1

1
CLIENT EXPECTATIONS REGARDING RT ONGOING SURVEY
QUALITOOL
Antra Damberga, Latvian Country
Holidays Eurogites workshop-seminarInternational
Branding and marketing of rural
tourism 16.11.2009., Brigg, North Lincolnshire,
UK
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PROJECT QUALITOOL2008-2010
Project partners 1. Bulgarian Association for
alternative tourism BAAT  www.baatbg.org 2.
Greek Network of Rural Accommodationwww.guestinn.
com 3. European Federation  of Farm and Village
Tourism EUROGITESwww.eurogites.org 4. Andalusian
Network of Rural Accommodationwww.raar.es 5.
Chamber of Agriculture and Forestry of Slovenia,
Agriculture and Forestry Institute
Celjewww.kgzs.si

• Web based training Tool for RT quality consisting
  of
• Web based quality check for minimum RT
  accommodation quality criteria in Europe
• Inspectors manual
• Virtual training module, illustrating with
• pictures the minimum quality criteria
• www.countryholidays.lv/p/qualitool

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CUSTOMER SURVEY ONLINE IN MAY 2008
www.surveys.countryholidays.lv

1. What do you associate with RT?
2. Any previous experience of rural accommodation
3. Booking preferences
4. Source of information
5. Importance of branding, labelling
6. Recognition of logos
7. Value for money
8. What is important when planning holidays
9. What is important for the first impression
10. What is important during the stay
11. What is important after holidays

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RESPONDENTS TO 13.11.2009.
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CUSTOMER PROFILE
6
What do you associate with rural tourism ?
7
Booking preferences Scoring 1-5
8
Source of information (Scoring 1-5)
9
Certification and labels
10
RECOGNITION OF LOGOS
yes
no
have seen somewhere
11
Value for money
12
What is important choosing accommodation
13
What is important for the first impression
14
What is important after holidays
15
Summary
1. Associations with RT Active holidays/ farm holidays/ BB
2. Respondents Age 31-40 years/ travelling with family/medium income level
3. Booking preferences Directly with the hosts/online
4. Source of information Personal experience, search on internet, recommendations by friends
5. Importance of branding, labelling Opinion or recommendations by previous clients
6. Recognition of logos WWF, Natura 2000, Euroflower, Eurogites
7. Value for money Attractive surroundings and location
8. Choosing accommodation Attractive nature or surrounding landscape, price level, complete and reliable information on the accommodation
9. What is important for the first impression Friendly and personal reception, precise description, accommodation well maintained
10. What is important after holidays Happy memories, wishing to return, having a story to tell to friends
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Results will be presented at the International
rural tourism workshop in Riga, May 26, 2010
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Thank you for your attention!
Latvian Country Tourism Association Lauku
Celotajs Vilipa str. 12-21, Riga, Latvia Tel.
371 67617600, Fax [phone], e-mail
asnate_at_celotajs.lv
Latvian Country Tourism Association Lauku
Celotajs Vilipa str. 12-21, Riga, Latvia Tel.
371 67617600, Fax [phone], e-mail
asnate_at_celotajs.lv