Presentaci

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CONSULTING NETWORK Creation of an information
network service in the consultancy field for SME
development projects Project presented by Victor
Cladera and Gisela Romanach for the 2nd
International SEPT Workshop Marketing Strategies
for Innovative Products from Developing
Countries (Nov. 03 12, 2003 Leipzig Germany)
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What we want?

• To have access to local information in different
  countries about biddings and whatever demand in
  SME consultancies.
• Information Exchange about Consultancy supply and
  Consultancy Experts in SMEs, business
  opportunities between developing countries and
  European countries and whatever information about
  SMEs.

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Why?

• Market niche Characteristics (Consulting
  services) Low competence, low offer of same or
  similar services, big demand.
• Entrance difficulties for enterprises with no
  local knowledge and international experience, a)
  Lack of local Knowledge and contacts from German
  consultants, b) Lack of international contact
  from local experts.
• Low access to local information about Small
  programs for SME promotion Consultancy,

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Opportunities

• market weaknesses Low competence, low offer of
  same or similar services, big demand.
• lack of experience and contacts of new formed SME
  in Germany
• few brokers who offer affordable BDS to the SME
  in order to penetrate European markets.
• Low access to local information about Small
  programs for SME promotion Consultancy

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OBJECTIVES

• Short Term
• Create a Consultants network for SME promotion
  (INC)
• Data gathering and generation of a data base
  (BDB).
• Virtual platform (Info exchange in General)

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OBJECTIVES

• Medium Term
• Create the appropriate conditions to have a share
  of consultancy services market in many countries,
  where the European Aid is dominant
• Consultancy supply for SME Market, participate on
  Biddings

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How are we going to make it?

• Market Intelligence (Target, needs, competence,
  segmentation)
• Network design (Target groups)
• Recruitment (competences)
• Assignments (work areas)
• Work strategy

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For example..!!!
Local Biddings
Enterprise B
Enterprise A
Info Distribution
Search for German Partners
Search for local experts
Search for local partners
JOINT WORK PROPOSAL
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Success elements

• Strengths
• professionals in different fields of SME of many
  countries,
• connection and support of German institutions and
  universities,
• local Know-How in different countries of the
  world