The Challenges of Intrapreneurship

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WHITE ROSE CENTRE FOR EXCELLENCE IN THE TEACHING
AND LEARNING OF ENTERPRISE
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White Rose CETL enterprise

• A three-way partnership with the Universitys of
  York and Sheffield to
• Help students to learn about enterprise through
  their degree programmes
• provide students with options through practical
  placements
• enhance and stimulate extra-curricular learning
• offer an option for channelling enthusiasm and
  motivation into reduced risk start-up activity

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What is Enterprise? enterprise - having an idea,
and taking advantage of the
opportunities to make it happen Being
enterprising doesnt have to mean starting up
your own business. You can be enterprising in
all areas of work and business which will
help further your career
Blue sky thinking coming up with a host of
ideas without being restricted to what is
practical.
What skills and attributes do I need to be more
enterprising? Passion and Vision
Communication Skills Organisation and
Planning Networking Team-working
Making an Impression Adaptability
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Enterprise Zones

• Meeting Rooms
• Teaching space
• Social space
• Enterprise research space
• Networking for staff and students
• Support and Advice

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Two styles of learning delivery
embedded in the discipline cross
campus service delivery

• Embedded module
• Skills developed in the context of the discipline
• taught by academics in the discipline with a
  strong link to materials
• Service teaching module
• Taught as a generic experience
• Classes have multidisciplinary students

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Embedded learningBite size or module

• Two hours
• Two weeks
• Module
• Year

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Embedding generic skillssoft
hard

• Working in teams
• Creativity
• Project planning and management
• Presentation skills
• Managing meetings
• Problem solving
• IT skills
• Time management

• Business research
• Nature of business
• Personal strengths and weaknesses
• Marketing
• Product design
• Financial awareness
• Production matters
• Legal issues

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• Embedded learning

• over 50 projects at Leeds
• Commercial company management and entrepreneurial
  skills for future leaders in the construction
  industry - Engineering
• Development of a pack of learning material to
  support entrepreneurship in the curriculum
  Nursing
• The development of scientific consultancy skills
  - Earth Sciences
• Enterprising intrapreneurship - Geography

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• Cont

• Enterprise Module in Continuing Education -
  Continuing Education
• Innocence Project Law
• Starting a specialist practice Dentistry
• Enterprise for Historians - History
• A Sports Car and/or médecins Sans Frontières
  Being Enterprising - Medicine
• Cross campus elective modules
• LEED1110 Exploring Social Enterprise
• LEED1120 Leadership, Innovation and Creativity
• LEED2110 Skill Build for Enterprise

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Is thinking reflection?
Think
Plan
Practice
Skill development
Plan
Report writing
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Arts - Soc Sci Sci Styles

• How businesses work in my discipline
• Researching and exploring practical examples of
  the discipline as a business
• Potential for placements
• Some real action English module
• Producing a poetry book

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• At York - BA English - The Culture Business

• Aim to foster a critical understanding of the
  relationships between literary culture and
  business
• Objectives by the end of the module you will be
  expected to demonstrate
• Knowledge of some of the ways in which business
  has shaped the history of literature from the
  19th century to the present day
• An understanding of how particular writers have
  responded to the demands of the market place
• An understanding of the relationships between
  culture and money in a modern cultural
  institution
• An awareness of enterprise and its role in the
  cultural industries today

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Electronics (Poetry Book Production) module

• Investigation into a real product or technology
  - Real Owner
• Team activity
• Self-study
• Extensive web-based support resource
• Weekly tutorials (process)
• Ad hoc meetings with Owner

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Over two terms

• Confidentiality Agreement with owner
• Researching The product / Technology
• What is it?
• What does/can it do for which customers
• Competitive Substitute product analysis
• Market Analysis
• Realization of Proposals
• Financial Appraisal
• Overall Business Plan

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Leeds Business Plan Final Year Module

• School of Environment
• Final year module
• Researching potential green business
• Building the business plan

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Funding available

• Between 1k and 8k
• It needs to be spent
• All disciplines, all levels
• Ideally proposals allow students to understand
  more about
• Having ideas
• Do something about them
• Take advantage of opportunities
• Make things happen
• Enterprise skills depend on the discipline
• Our interpretation is flexible!