intrapreneurship and business management

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Heres to the crazy ones. The misfits. The
rebels. The troublemakers. The round pegs in the
square holes. The ones who see things
differently you can praise them, disagree with
them, quote them, disbelieve them, glorify or
vilify them. But you cant ignore them. Because
they change things. They invent. They imagine.
They heal. They explore. They create. They
inspire. They push the human race forward. While
some see them as the crazy ones, we see genius.
Because, the people, who are crazy enough to
think they can change the world, are the ones who
do. www.apple.com
Intrapreneurship
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Corporate entrepreneurship or Intrapreneurship
Vijay Vyas
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Learning outcomes

• By the end of this session you should understand
  at the threshold level
• Meaning and scope of intrapreneurship
• Characteristics of intrapreneurs
• Enablers and barriers to intrapreneurship

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Other terms

• Corporate entrepreneurship
• Corporate venturing
• Intrapreneuring
• Internal corporate entrepreneurship
• Internal entrepreneurship
• Employee entrepreneurship (Global
  Entrepreneurship Monitor)

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What is Intrapreneurship?

• Intrapreneurship is Entrepreneurship practiced
  by people within established organisations

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Definitions

• Entrepreneurship
• Spotting and developing an opportunity to create
  value through innovation, disregarding the
  resources currently controlled
• Churchill, 1992
• Pursuit of opportunity beyond the resources
  currently controlled
• Stevenson, 2000

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Definitions

• Intrapreneurship
• Spotting and developing an opportunity from
  within an organisation to create value through
  innovation disregarding the resources currently
  controlled
• Churchill, 1992
• Pursuit of opportunity from within an
  organisation beyond the resources currently
  controlled
• Stevenson, 2000

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Who is an intrapreneur ?

• A person within a large corporation...
• Takes direct personal responsibility for turning
  an idea into a
• Profitable
• Finished product
• Through
• Assertive risk taking and
• Innovation

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Corporate Entrepreneurship

• Increasing research over the last 25 years
• Renewed interest recently due to increased
  competitiveness
• Depends on
• Not just the individual
• But also on
• Organisational support systems
• Project teams and
• External environment

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Enablers to intrapreneurship

• Appropriate use of rewards
• Management support
• Resource availability
• Organisational structure
• Risk taking

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10 Commandments of Intrapreneurs

• Do any job to make your project work, regardless
  of your job description
• Share credit (for success) wisely
• It is easier to ask for forgiveness than
  permission
• Come to work each day willing to be fired
• Ask for advice before asking for resources
• Follow your intuition about people, build a team
  of the best
• Build a quiet coalition for your idea early
  publicity triggers the corporate immune system
• Never bet on a race unless your are running in it
• Be true to your goals, but realistic about ways
  to achieve them
• Honour your sponsors

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History of Intrapreneurship

• Norman Macrae
• (The Economist, 1976 )
• dynamic corporations of the future would be
  trying alternative ways of doing things in
  competition within themselves".
• (The Economist, 1982 )
• the above trend has resulted in confederations
  of intrapreneurs.

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History of Intrapreneurship

• Gifford and Elizabeth Pinchot
• Coined the term
• Gave credit for their thinking to Macrae.
• Began a school for intrapreneurs in Sweden
• In 1985 published the book, Intrapreneuring
  based on their research and practical
  applications.

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Difference between Intrapreneur and Entrepreneur

• The intrapreneur
• Acts within the confines of an existing
  organisation.  
• Acts first and then informs
• Challenges the status quo and fights to change
  the system from within.  
• Finds a ready source of "free" resources within
  the organisation which can be applied to the
  opportunity being exploited.  
• Seeks out the organisational slack
• Innovation tends to be harder within an
  organisation

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What retards Intrapreneurship?

• High costs of failure and low rewards of success
    
• Inertia caused by established systems that no-one
  is willing to change
• Hierarchy

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Further reading

• Pinchot ,Gifford and Pinchot, Elizabeth (1985)
  Intrapreneuring Why You Don't Have to Leave the
  Corporation to Become an Entrepreneur,  Harper
  Row
• Morris, Michael H , Kuratko, Donald F and Covin,
  Jeffrey G (2011) Corporate Entrepreneurship
  Innovation Cengage learning
• Wolcott, Robert C and Lippitz, Michael J (2010)
  Grow from within Mastering Corporate
  Entrepreneurship and Innovation, McGraw-hill ,
  New York
• Paul Burns (2008) Corporate Entrepreneurship
  Building an Entrepreneurial Organisation,
  Palgrave McMillan, Basingstoke

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Thank you