Intrapreneurship: a brief introduction

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Intrapreneurship a brief introduction

• Pauline Kneale
• p.e.kneale_at_leeds.ac.uk

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Intrapreneur is a term coined byMacrae (1982)
and developed by Pinchot (1985)

• According to Pinchot Intrapreneurs are "dreamers
  who do," those who take hands-on responsibility
  for creating innovation of any kind within an
  organization.
• Innovation is the introduction of something new -
  an idea, process, product or method.
• All organizations, large and small, from multi
  million corporations to charity and social groups
  cannot rely on their past achievements to
  continue their success in the future. Successful
  companies and organizations look to develop and
  to mange change creatively, so that the business
  grows, renews and develops.
• Really good organizations see innovation as a
  core competence in management

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Intrapreneurs are people who can invigorate and
reinvigorate businesses, organizations and other
groups through

• recognizing opportunities (through research,
  screening and analyzing).
• drawing up a business plan with marketing and
  financial professionals.
• building a team to develop and implement the
  project.

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• Intrapreneurs can be found in service industries,
  creating innovations that draw customers away
  from the competition.
• Intrapreneurs are found in charities, voluntary
  activities and social groups. They work within
  systems to develop activities, products and
  ideas.
• Intrapreneurial employees are energetic,
  enthusiastic, imaginative and inventive. They
  have ideas for creating new products or services
  often working on them in their own time. They
  can see how savings can be made. How processes
  can be improved

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Intrapreneurial activity by you as fairly new /
young member of a group or company could include

• Spotting ways to improve a service, saving time
  or money, or just making life easier.
• Seeing the scope for variations on current
  products, or a new product.
• Realising that there are other ways the company
  or group can communicate with and respond to
  their audience or customers
• Understanding how a job could be done smarter
• Seeing how the quality of a service or product
  could be enhanced
• Reducing the time it takes to do something
• Finding ways to do background administration more
  smoothly, is data sought and held in the most
  efficient way
• Finding ways to enhance the workplace atmosphere
  / sociability / working day to the advantage of
  staff and employers.

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Win Win situation. Kettle chips Portland
Trailblazers Basketball Stadium
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Tactics to help a junior intrapreneur to
succeed. (Pinochet and Pelman 1999)

• Test ideas casually with friends who can point
  out basic flaws and ask challenging questions.
• Keep ideas from natural enemies as long as
  possible to avoid opposition.
• Promote ideas modestly and constructively.
• Test casually on potential customers to check
  the project is realisable and profitable.
• Accept suggestions gratefully.
• Always look to network the idea so it can be
  thought about from many aspects.
• Dont give up at the first sign of
  disappointment.

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• What do you understand about the working culture
  at Save the Children?
• What have you learned about how innovation is
  promoted?
• How do you think you would fit into this
  organization? What strengths can you offer?
• How might you apply what you have learned in this
  case to your own activities? How might you use
  some of these ideas in your part-time job, social
  activities, workplace?
• How did your group work together, what was the
  main challenge for you and how was this met?