THE SHOW THE EVOLUTION OF AN EVENT LOGO

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THE SHOWTHE EVOLUTION OF AN EVENT LOGO
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RULES

• This is the LAEFL Logo
• Parameters for The Show Logo
• It must include either the complete LAEFL logo or
  the football figure
• It must relate to the city/environment where the
  game will be held
• It must include the words LAEFL Championship

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ONE

• This logo was actually created after the fact.
  Once we realized that we would try to highlight
  our leagues history with these logos we decided
  to back fill and create a logo for the first game.

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TWO

• This game was held in Las Vegas, NV
• We tried to create a bright gamey type of feel

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THREE

• This game was held in Santa Monica, CA
• Tried to accomplish a California type of feel
  with the palm tree.
• This was the first version where only the
  football figure was used as opposed to the
  complete LAEFL logo.

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FOUR

• This game was held in San Diego, CA
• The ring solution was used because this was the
  first year that the league would award a
  championship ring
• Attributes of the city of San Diego were
  incorporated in the poster for the game.

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POSTER

• This is the Poster for The Show IV
• The idea was to show the environment, Qualcom
  Park, but also capture what San Diego is noted
  for, The Zoo and Wild Animal Park
• Note the jungle and animal eyes in the foreground.

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FIVE

• This game was held in Santa Barbara, CA
• The goal was to capture the essence of Santa
  Barbara

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POSTER

• This poster also focuses on a stadium but also
  pictures the beach and a surfers vehicle
• This would be the leagues last poster for The
  Show.

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SIX

• The game moves back to Las Vegas, NV
• Again we focused on the gaming aspect of the city
  but this time we were more deliberate using dice
  and the color green of the craps table only with
  football field yard lines.

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SEVEN

• The Game returns to the Los Angeles area.
• We feature the Los Angeles Coliseum and the sun
  of California.
• This is the only logo that includes both the
  football figure and the LAEFL logo.
• We felt it necessary to use both because we
  actually introduce a new football figure. This is
  the same pose but it is a front view.

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EIGHT

• This game was also held in the Los Angeles area.
• This logo hints towards a Hollywood type of theme
  as our goal was to highlight another great facet
  of Los Angeles
• The frontal figure was used again, this time
  without the help of the LAEFL logo.