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Social Networks Go Mobile With Handset Makers

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... deals to be featured on BlackBerrys and iPhone and in cell phones from INQ and Nokia ... Software and cell phone manufacturers are striking deal to mobile ... – PowerPoint PPT presentation

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Title: Social Networks Go Mobile With Handset Makers


1
Social Networks Go Mobile With Handset Makers
  • Eager to travel, Facebook and Myspace are
    striking deals to be featured on BlackBerrys and
    iPhone and in cell phones from INQ and Nokia
  • ???????
  • ???

2
Outline
  • Summary
  • Analysis
  • Conclusion
  • Social network in Taiwan

3
Summary
  • Software and cell phone manufacturers are
    striking deal to mobile social network market
  • Hutchison Whampoa has integrated Facebook INQ and
    to be released in Britain and Australia on
    Christmas
  • Myspace developed its own application for iPhone
    and release a special BlackBerry application in
    few weeks
  • Nokia prefer to develop its own network with
    Friendster

4
Summary(Cont.)
  • The level of development
  • The phones address book displays contacts logged
    into Facebook its camera posts picture directly
    to the social network site
  • The use rate of social network on mobile is low
  • Its slow to surf
  • Lacks of good browser

5
Analysis
  • User rate about the countries(report from
    Nielson)

6
Analysis
  • Why the rate is so low?
  • Application is not well done for mobile social
    network
  • Browser
  • OS
  • It is hard to use
  • Small screen
  • Transmitting speed
  • Input
  • Security

7
Conclusion
  • Simple for the users
  • The attach market for social network
  • Google CEO Eric Schmidt says that mobile
    advertising could be twice as profitable as
    conventional advertising because its are more
    personal

8
Social network in Taiwan
  • Push mail
  • Compress mail(2M2K)
  • real-time and take the initiative to the user's
    E-mail sent to the handheld mobile device
  • Messenger
  • BlackBerry Messenger?Yahoo! Messenger?Google
    Talk?MSN Messenger

9
  • Thanks for listening
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