India Online Landscape 2011

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India Online Landscape 2011

• Profiling online Indians as internet users and
  consumers

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Whats new this year!

• Estimate of internet users universe includes
  those accessing internet on their mobile phone
• Users also profiled as consumers of a variety of
  products and services (FMCG products, Wearables,
  Household Kitchen durables, Automobiles,
  Banking services, Mobile and Travel services)
• Data updates (except internet users universe
  estimates) to be available on quarterly basis

3
Study Overview

• Most recent and comprehensive estimates of
  Internet user-ship in India
• User-ship estimates based on a land survey
  conducted among 201,839 individuals spread across
  all 4 regions of the country between Apr-Mid
  June 2011 (covering 32,876 households in 104
  cities and 15,889 households in 766 villages).
  Estimates cover both regular and occasional
  users as well as both computer and mobile
  based internet users
• Insightful understanding of net usage behavior
  and preferences of regular online Indians
• Findings on net usage dynamics, online
  activities undertaken, website preferences and
  consumption and lifestyle preferences are based
  on an online survey conducted between Mar-Mid
  June 2011 among 12,425 active internet users
  from Juxts own online panel of 180,000 internet
  users. Quarterly updates will also have 10,000
  sample per quarter
• Understanding of online Indians as consumers
  and not just as faceless net users
• Includes their socio-economic status,
  consumption preferences of a variety of products
  and services, online shopping behavior and
  website and media preferences reported on the
  most used basis. Website preferences captured
  for over 40 online verticals/domains and brand
  preferences for over 50 product/service
  categories

4
Methodology

• This years annual land survey was conducted
  between Apr-Mid June 2011 to profile and estimate
  internet users in India. The survey covered
  towns and villages of all population strata
  in all the mainland states and union territories
  in India (covering all the key, and 80 of the
  total 88 regions in India as per latest
  classification by NSSO)
• The selection of towns and villages was done to
  attempt a best possible but a practical
  geographical coverage of the Indian population.
  The sampling within the selected towns was done
  on 2-stage random basis (firstly a random
  selection of polling booths, and then a random
  selection of households from the electoral list
  within each of the randomly selected polling
  booths) village sampling was done on systematic
  random basis (selection of every nth house in the
  village)
• Net usage dynamics, usage behavior and website
  preferences were captured from the actual
  internet users in an online survey using Juxts
  own 180,000 member Internet User Panel
  (www.getcounted.net)
• The online panel and survey data was made
  representative of the entire online Indian
  population (and not just of the online panel
  members or those surveyed) by using demographic
  weights of internet users as derived from the
  land survey
• Representation weights were derived and applied
  on 5 demographic parameters zone, urban
  district/ village class, SEC, gender and age,
  while correction was also made for preferred
  language of reading. Only authentic Govt. of
  India base-level population statistics were used
  for this purpose (NSSO/Census)

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Topline Findings
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Growth is back!

• Active Internet users in India stand at 65
  million ( 28 from 51 million last year)
• 61 million regular users (46 mn urban users, 16
  mn rural users)
• Internet reaches 29 million Indian households
  (avg. users per household up marginally at 2.23)
• Covers 11.3 of all Indian households and 5.4 of
  all Indians (13 urban, 2 rural)
• Over 4 in 5 are daily users. Daily users base
  grew faster, at 33

Active internet users who have used the
internet in last one year, Regular internet
users use internet at least once a month
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Multi-access , but mobile internet hasnt
taken off

• Access up from all places (avg. place of access
  up at 2.23 from 1.76)
• Home is the single largest place of access
  (58), and the most preferred place of access
  (43). Only Home and transit show growth in
  usage on preferred place basis
• Growth largely PC driven (access on mobile
  phones still only among 1 in 4 internet user)
• Mobile adding only depth of usage (8 out of 10
  mobile internet users are dual users, only
  mobile based usage a lowly 3 - 1.8 million
  users)
• Overall, internet growth noticeably more in
  metros and urban uptowns

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Popular Online Activities Top 10
Search, Interactivity, Entertainment and Shopping
Online Activity Internet Users Undertaking Change From last Year

Emailing 95 1
Search or buy non-travel products 76 33
Web info search (text, images) 74 -
Download music 69 -3
Job search 62 6
Social networking 61 8
Search or buy travel products 59 25
Instant messaging/chatting 57 1
PC to mobile SMS 54 -2
Pay bills online 51 22
Visit local Indian language websites 29 2
Average number of online activities undertaken
per person 18 (1)
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Most Used Websites By Verticals
Vertical Top Website Use (Among Vertical Users) Use Most (Among Vertical Users)

Generic Portals (all-purpose websites) Yahoo, Google 84, 84 (Google) 51
Emailing Gmail 92 61
Instant Messaging Gtalk/Gmail 73 51
Job Search Naukri 78 57
Online News Google 61 32
Online Travel Buy IRCTC 81 66
Online Games Facebook 51 30
Online Buying (Non-Travel) Ebay 49 31
Real Estate 99acre 64 (Google) 36
Business Financial News Google 55 36
Online Share Trading (Trading) Sharekhan 50 30
PC to PC Net Telephony Google/Gtalk 89 52
PC to Telephone Net Telephony Google/Gtalk 69 (Yahoo) 46
PC to Mobile Messaging (sms) Way2sms 79 59
Net banking ICICI Bank 49 21
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Most Used Websites By Verticals
Vertical Top Website Use (Among Vertical Users) Use Most (Among Vertical Users)

Matrimony Bharatmatrimony 80 56
Friendship/Dating Facebook 80 48
Share/upload Pictures Facebook 77 45
Social Networking Facebook 87 59
Professional Networking Facebook 73 (Orkut) 36
Share/upload Videos Facebook 69 (Youtube) 43
Non-cricket Sports Espnstar 60 34
Cricket content Yahoo Cricket 65 (Cricinfo) 37
Cinema content Google 64 43
Watch Videos Youtube 89 78
Financial Info Quotes Moneycontrol 47 27
Buy/Rent Movie CD Ebay 64 (Sify) 37
Mobile content Google 52 33
Book Cinema Tickets Bookmyshow 16 16
Download Movies Torrentz 63 49
Download Music Songspk 62 47
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Most Used Websites By Verticals
Vertical Top Website Use (Among Vertical Users) Use Most (Among Vertical Users)

Listen/stream Music Youtube 60 27
Share/Upload Music Youtube 69 50
Health Lifestyle Content Google 75 45
Online Education and Learning Google 76 52
Astrology Astrology 46 34
Screensavers/Wallpapers Google 72 50
E-greetings 123greetings 77 67
Search Locations/Maps Google 94 85
Search for Higher Education Info Google 87 79
Online Tutorials Google 64 43
Search/Buy Books Google 74 58
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Online buying picking momentum!

• 4 out of 5 internet users shop online (search
  or buy online), translating into a 50 million
  strong online consumer base
• 17 mn of these online shoppers (or 29 of all
  internet users), also buy online - 70 from
  10 million last year
• Online buyers of non-travel products (13.5
  million) outnumber travel ones (8.6 million)
• Most bought non-travel products were mobile
  phones accessories (56), computer hardware
  and consumer electronics (35 each) and movie
  tickets (30). Most bought travel products were
  train tickets (83) and air tickets (58)

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Almost half the online Indians head their HH

• Almost 2/3rd of all internet users are employed
  (up by 7), and 71 of the employed ones head
  of their households
• 2/3rd of online Indians belong to SEC A,B and C,
  with claimed average monthly family income of
  18,720 1 in 4 have a credit card
• Female user-ship inch up further at 27 (but
  housewives segment declines)
• 25-35 years user segment grows further as the
  single largest online age group

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Their Consumption Lifestyle
Product Category Internet Users Owning/Using Product Category Internet Users Consuming
(Currently own/use) (Currently own/use) (Bought and consumed personally in the last 3 months) (Bought and consumed personally in the last 3 months)
Car 14 Noodles 55
Motorcycle / Scooter 40 / 10 Milk Additives 58
PC/Laptop 61 Potato Chips 62
Mobile Phone 93 Biscuits 71
TV 82 Ketchup/Sauce 43
Fridge 62 Tea / Coffee 74 / 64
Camera 51 Soft Drinks 60
Ipod/Mp3 Player 26 Fruit Juice 53
Microwave 29 Bottled Water 42
AC 21 Chocolates 73
Saving Bank Account 83 Hair Oil 72
Credit/Debit/Cash Card 45 Shampoo 76
Life Insurance 45 Fairness Cream 33
Medical Insurance 21 Deodorant 47
Jeans 65 Toothpaste 81
Readymade shirts 58 Soap bars 62
Watch 63 Face Wash 49
Jewelry 36 Moisturize / Body Lotion 36
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Internet is intrinsic to their lifestyle

• 9 out of 10 home and office based online
  Indians log on to the net daily
• Almost half of all home based net users are
  heavy users of internet (spending gt2 hours a
  day on weekdays). Less than 1 in 3 of them spend
  that kind time on other media
• Net surfing is among top 3 favorite indoor
  entertainment for 3 out of 4 of them
• 9 out of 10 of them (86) use some social media
  (networking, communities, blogs, tweets, reviews)
• Listening to music, cinema (largely Indian)
  and gaming are their biggest hobbies

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Report Details Price
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Reports

• Like in 2010, all the India Online reports are
  available as query-based online datasets with
  findings presented as tables/graphs/charts (no
  PDF reports anymore)
• There is an overall level dataset, called India
  Online Universe, with findings presented on the
  base of all internet users
• In addition, there are a series of supplementary
  datasets with each dataset presenting findings at
  a specific category or user segment base
  level (here the sample base is the subset of
  internet users belonging to a specific user
  segment like women , youth, SEC wise, town type
  wise, etc or undertaking a specific online
  activity like emailing, social networking, job
  search, etc. The supplementary dataset outlines
  the internet usage behavior and preferences of
  these subsets of internet users only)

Note Reporting of any supplement dataset is
subject to collection of sufficient sample
responses in the survey
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Juxt India Online Syndicated Datasets
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Pricing
Universe Dataset (All India, Urban/Rural) Universe Dataset (All India, Urban/Rural) Master Dataset (All India, Urban, Rural, State-wise, Town class-wise, Village class-wise, Top 20 urban districts individually) Master Dataset (All India, Urban, Rural, State-wise, Town class-wise, Village class-wise, Top 20 urban districts individually)
Annual Dataset Only Annual Dataset 3 Quarterly Updates Annual Dataset Only Annual Dataset 3 Quarterly Updates
Base Datasets Only (All net users) 150,000 300,000 250,000 500,000
Any Single Segment / Vertical Dataset Only 150,000 300,000 250,000 500,000
Base Dataset Up to 5 Segment / Vertical Datasets 300,000 600,000 500,000 750,000
Base Dataset Over 5 (max. 15) Segment / Vertical Datasets 450,000 900,000 750,000 1,050,000
Key Findings PowerPoint Report for any dataset
(only on order) Rs. 50,000 per dataset
10.3 service tax extra
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Payment Terms Delivery

• Payment Terms 50 advance, 50 after delivery
  of all datasets/reports
• Delivery Timeline Base Datasets (India Online
  Universe / India Online Master Dataset)
• Week of 18th July 2011
• Supplementary (Segment / Vertical) Level
  Datasets
• 2 days per dataset thereafter from date of
  order
• PowerPoint Report
• 1 week per dataset report thereafter from
  date of order
• Reporting Format Query access based online
  dataset

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Information Coverage
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India Online Landscape Dataset(Information
Coverage)

• Size Estimates of Internet Users in India
• (All India, Urban/Rural, By States, By City
  Class/Village Class, Top 25 urban districts)
• Total internet using households, No. of internet
  users per household, Total Internet using
  individuals
• Regular internet users (at least once a month)
  versus occasional internet users
• Users accessing internet from only mobile, only
  computers, both mobile and computers
• Geographics of Internet Users
• Region, State, Urban/Rural area, City
  Type/Village Type, Top individual urban districts
• Personal Demographics of Internet Users
• Gender, Age, Weight, Height, Marital Status,
  Generational classification by age, Status in the
  household (CWE or other earning member or
  dependent member of the household)
• Occupation, Individual Income classification (if
  earning), Education, Medium of education,
  Preferred language of reading
• Personal Psychographics of Internet Users
• Current Priorities Aspirations Most important
  priorities in life currently, Parameter that
  defines status in the society for them
• Current Pastimes Current hobbies and
  interests, Favorite indoor and outdoor
  activities/pastimes,

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India Online Landscape Dataset(Information
Coverage)

• Other entertainment/outing activities undertaken
  regularly, Current living celebrity look up to
• Personal likes preferences kind of music
  listen to, kind of movies like to watch, favorite
  sports, food and clothing
• Personal Consumption Lifestyle Orientation
• Enthusiasm towards shopping
• Factors give preference to when deciding place of
  buying
• Attributes give importance to most when buying
  products and services
• Personal Consumption Preferences
• Whether use/avail of the following products and
  services, along with brand used
• Banking financial services - saving bank
  account, life insurance, medical insurance, owns
  a credit card with card type owned, whether owns
  a Demat account and invests in financial
  instruments
• Processed foods beverages - Milk additives,
  Namkeens, Potato chips, Jam, Noodles, Pasta, Corn
  Flakes/Oats, Frozen Vegetables, Frozen Meat
  Products, Ketchup/Sauce, Packaged Cakes,
  Biscuits, Chocolates , Toffees/Candies, Mouth
  Fresheners, Chewing gums, Coffee, Tea, Soft
  Drinks, Fruit drinks, Fruit Juice, Bottled water,
  Squashes/Concentrates
• Personal care products Soap bars, Shower
  gel/Body wash, Shampoo, Hair conditioner, Hair
  oil, Hair gel, Hair color, Face cream, Fairness
  cream, Moisturizer/Body lotion, Talcum powder,
  Deodorant, Perfume, Face wash, Face cleansers,
  Toothpaste/powder, Tooth brush, Mouthwash,
  Hand-wash liquid soap, Hand sanitizer gel, Toilet
  paper

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India Online Landscape Dataset(Information
Coverage)

• Wearables - Jewelry, Watch, Readymade Shirts,
  T-shirts, Readymade Trousers, Jeans, Readymade
  suit, Shoe, Innerwear
• Travel services - whether availed of any in last
  3 months air travel, train travel, bus travel,
  hotel stay, holiday package
• Whether in next 6 months likely to finish
  education, change job, get married, or expect a
  birth in the house
• Whether order Pizza for home delivery
• Personal Mobile Usage Behavior
• Whether uses a mobile phone, No. of
  connections/SIMs used, Whether has landline phone
  at home
• For most used connection type of connection
  technology, plan type (pre-paid/post-paid),
  Service provider name, Services subscribed to,
  Handset brand, Price of handset and features
  present on this most used handset
• Personal Media Usage
• Whether use TV (including genre of channels
  watched), Whether use Radio, Newspaper and
  Magazines
• Daily duration of usage during weekdays and
  weekend for each of the media used
• Most watched TV channels by genre of channels,
  most read newspaper and magazines, most listened
  to radio channel

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India Online Landscape Dataset(Information
Coverage)

• Households Socio-Economic Profile
• Family classification by lifecycle stage, Family
  size
• Highest occupation and education level in the
  household, Neo-SEC Classification, CWE
  Occupation, CWE Education, Conventional SEC
  classification
• Monthly Household Income (MHI), No. of earning
  members in the family, Average per capita
  household income,
• Ownership status and size (carpet area) of house
  living in
• Durables and Kitchen wear owned in the household
  - House, Car, Motorcycle, Scooter, Bicycle, B/W
  TV, Color TV, Home theater, TV Connection,
  Fridge, Washing Machine, Air Conditioner,
  Microwave, Music system, Portable music player,
  VCD/DVD player, Regular Camera, Digital Camera,
  Video Camera, PC/Laptop, Video Game Player,
  Inverter/UPS, Electric iron, Geyser, Water
  purifier, Food processor, Toaster, Sandwich
  maker, Electric chimney

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India Online Landscape Dataset(Information
Coverage)

• Net usage status and dynamics
• Years of experience in using the net, Place of
  access (home, place of work, cyber café, transit,
  choupal/gram panchayat)
• Net usage details by the most preferred place of
  access frequency of usage, duration of usage,
  speed of connection
• Online (and offline) marketing stimulus responded
  to (banner ads, search ads, virals, contest,
  e-mailers, newsletters)
• Popular languages of internet usage, most used
  websites for each of these languages
• Social Media Blogging - proportion of internet
  users reading, commenting and owning blogs,
  review products, use twitter, upload content
  online, etc.
• Whether uses internet on mobile phone, type of
  access (WAP, Pre-installed applications, Browse
  directly, Push mail), internet activities
  undertaken on the mobile phone, reasons for not
  using internet on mobile where applicable
• Online shopping behavior (Only in Online
  Travel and Online Shopping Dataset)
• Penetration of online shoppers (only search) and
  buyers (search and buy), Reasons for not buying
  online where applicable
• Travel products bought and searched in last 1
  year, search-to-buy ratios, frequency of buying,
  average monthly spends
• Non-travel products bought and searched in last 1
  year, search-to-buy ratios, frequency of buying,
  average monthly spends
• Online payment modes used
• Motivations of buying online and problems faced
  while buying online

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India Online Landscape Dataset(Information
Coverage)

• Popular online activities undertaken and most
  used websites
• Most used generic website/portal
• Whether undertake, and the most used website for
  each of the following online activities
• Emailing ? Instant Messaging/Chatting
• Use Emailing on Mobile ? Follow Tweets
• Info Search (English) ? Location/Map Search
• Job Search ? Travel Search/Booking
• Real Estate Info ? Online Shopping (other
  than travel products)
• Search/Buy Books ? General News
• Business/Financial News ? Financial Info
  (rates, quotes, etc.)
• Net Banking ? Online Share Trading
• PC to PC PC to Phone based Net Telephony ?
  PC to Mobile messaging (SMS)
• Matrimonial Search ? Dating/Friendship
• Social Networking ? Sharing Pictures
• Sharing Videos ? Watch Videos
• Professional Networking ? Pay Bills Online
• Gaming ? Stream/Listen to Music
• Download Music ? Download Movies

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Contact Details

• Address 7, Kehar Singh Estate, Westend Marg
• Lane 2, Said-ul-Ajaib, New Delhi 110030
• Telephone [phone]
• Contact Person Sanjay Tiwari
• Email sanjay_at_juxtconsult.com
• Website www.juxtconsult.com

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Thank You!