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MEHBOOB CHOWDHURY

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Title: MEHBOOB CHOWDHURY


1
Update on GSMA Activities Material Decisions of
Key Working Groups of GSMA Since October 2006
  • MEHBOOB CHOWDHURY
  • Chairman
  • GSM Asia Pacific (GSMAP)

2
October 2006GSMA Announces Shortlist for the
First Asia Mobile Innovation Awards
  • Asia Mobile Innovation Awards is a competition
    for young, small and start up companies across
    Asia that are developing technologies,
    applications and compelling content for the fast
    moving mobile space
  • The six short-listed companies have been selected
    from more than 70 entries
  • Each category has three nominations
  • Category 1 - Innovative Mobile Application or
    Content
  • GSTL (India) for Geneva NDIS - a disaster
    information dissemination system
  • N2N Consulting for M-Bit Network - supports
    mobile media applications
  • Microimage Ltd for localized messaging and
    content browsing
  • Category 2 - Innovative Technology Development
  • Open-Plug for ELIPS - claims to be the first open
    software framework designed for mobile phones
  • Radius ED for Global 1 Number - a simple
    universal short code that lets mobile users
    access information from anywhere in the world
  • Dialog-UOM Lab Microimage for GSM Devices for
    Early Warning (DEWN)

3
October 2006GSMA's Hubbing Program to Streamline
Global Delivery of SMS Messages
  • Exchanging text messages across the world's 700
    GSM networks will become a reality following the
    successful completion of the second phase of the
    GSM Association's trials of a hub-based
    interoperability structure.
  • First unveiled in February 2006
  • The new hub-based structure will deliver major
    efficiencies to mobile operators by removing the
    need of bilateral inter-working agreements
  • Operators will only have to connect once to a hub
    to reach all the other networks connected to that
    hub
  • The second phase of the hubbing trial began in
    early September and involved 26 operators in more
    than 20 countries, spanning four continents

We are confident that the system will deliver
significant commercial and technical benefits for
the operator community, and improved service
levels for their customers. Alex Sinclair Chief
Technology Officer, GSMA
4
October 2006Instant Messages to Travel Across
Asian Mobile Networks
  • Mobile operators in Asia plan to enable their
    customers to exchange instant messages (IM) with
    friends across different networks as part of the
    global personal IM campaign run by the GSM
    Association
  • Operators in Malaysia, Singapore and India are
    planning to launch or develop the interoperable
    IM services in 2007
  • These IM services will be based on a technical
    and commercial framework designed by the GSMA to
    maximize ease-of-use, interoperability and
    reliability
  • To help operators quickly roll out IM services,
    the GSMA has developed managed services
    guidelines

By enabling a rapid-fire text-based dialogue,
soon to be enriched with pictures, music and even
video, IM is further extending the array of
communications options open to mobile phone
users. Rob Conway Chief Executive Officer, GSMA
5
October 2006 Mobile Broadband to Become a
Standard Feature in Notebook Computers
  • High-speed mobile broadband connectivity -
    powered by HSDPA - will soon become a standard
    feature of notebook PCs following the publication
    of guidelines, developed by a GSM Association-led
    initiative
  • The initiative prescribes a common approach for
    PC manufacturers to fully integrate 3G
    functionality in their product ranges.
  • The comprehensive guidelines cover the essential
    elements of 3G integration from the functionality
    and features to security aspects, compliance and
    testing
  • These detailed guidelines also address the issue
    of the physical location of the 3G modem and the
    SIM that will enable automatic connection to
    global mobile networks.
  • At the 3GSM World Congress earlier in 2006, the
    GSMA and Intel announced an initiative to
    facilitate and drive the adoption of the GSM
    family of technologies in notebooks.
  • The implementation of the guidelines will bring
    the full power of the GSM family of technologies
    to notebook users, including GSM, GPRS, EDGE,
    W-CDMA and HSDPA.

6
October 2006 Bangladeshi Operator, GSMA and
Entrepreneurs Team up to Bring Villages Online
  • GrameenPhone (GP) rolled out Community
    Information Centers across rural Bangladesh,
    letting 20 million people use the Internet for
    the first time.
  • Following a successful pilot conducted with the
    GSM Association's Development Fund, GP teamed up
    with local entrepreneurs to set up approximately
    500 centers in communities throughout the country
    by 2006.
  • Each center contains personal computers connected
    to GrameenPhone's existing GSM/EDGE mobile
    network.
  • The centers are located in each upazilla, or
    sub-district, of Bangladesh so that they are each
    within reach of up to 15 villages containing up
    to 40,000 people.
  • Through the Development Fund, GSMA is encouraging
    other operators to follow GP's lead and rollout
    similar services offering shared access to the
    Internet
  • The computers in the 16 centers in the pilot are
    used by an average of 30 people a day, who pay a
    small fee to access email or Web pages.
  • The centers are used for a wide variety of
    business and personal purposes, from accessing
    health and agricultural information to using
    government services to video conferencing with
    relatives overseas

7
October 2006Mobile Phones Could Become Key
Weapon in War on HIV/AIDS and Avian Flu
  • The GSM Association's Development Fund and
    Voxiva, Inc. have joined forces to develop a
    mobile phone application that will make it much
    easier for health authorities and governments to
    track and manage the spread of HIV/AIDS, Avian
    Flu and other diseases
  • Health workers in the field can use the mobile
    phone software to submit critical data to central
    health authorities in real-time
  • The system also supports two-way communications,
    allowing health workers in the field to receive
    quicker feedback on laboratory results, treatment
    guidelines or possible quarantine requirements.
  • The GSMA and Voxiva are running pilot projects in
    Rwanda, which has a high incidence of HIV/AIDS,
    and in Indonesia where Avian Flu is a major
    threat.

This technology is revolutionizing how data is
captured in the field. Dr. Louis
Munyakazi Director General Rwanda National
Institute of Statistics (NISR)
8
November 2006Sundance Institute Announces Pilot
with GSMA, to Create Short Films
Cell phones are fast becoming the 'fourth
screen' medium, after television, cinema and
computers. Robert Redford President and Founder,
Sundance Institute
  • Sundance Institute, a champion for independent
    filmmakers for over 25 years, joined forces with
    the GSM Association to create the Sundance Film
    Festival Global Short Film Project, a
    groundbreaking pilot project that will showcase
    and extend the reach of the independent short
    film genre to mobile users worldwide.
  • This pilot project is believed to be the first to
    commission high caliber independent filmmakers to
    create original stories specifically for the
    mobile environment.
  • The project presents creative challenges to the
    filmmakers who will be working with a limited
    budget, time and resources to make a 3-5 minute
    film for a small mobile screen
  • Six independent filmmakers would create five
    short films, crafted exclusively for mobile
    distribution

9
November 2006GSMA Study Revealed Strong Global
Demand for MMS and Mobile Email
  • Multimedia messaging (MMS) has become a popular
    service among mobile phone users worldwide and
    mobile email may have even greater potential,
    according to a major survey commissioned by the
    GSM Association and surveyed by Circle Research
    among the consumers in Europe, North America and
    Asia
  • More than 40 consumers surveyed regarded MMS as
    an indispensable service, while 38 see mobile
    email in the same light.
  • Mobile email has become an increasingly popular
    service among business people, in particular.
  • MMS has been gaining in popularity as handset
    displays have improved and mobile operators have
    signed interoperability agreements enabling the
    exchange of messages across networks
  • The survey uncovered some significant regional
    differences. North American respondents ranked
    mobile email as the service they most prefer,
    while, in Europe and Asia, text-messaging scored
    highest, followed by mobile email and MMS

10
December 2006GSMA called on Standards Bodies to
Follow ETSI's Lead on IPR
  • The GSM Association called on standards bodies to
    follow the lead of ETSI - (European
    Telecommunications Standards Institute) and take
    steps to improve the transparency around
    intellectual property rights (IPR) related to new
    technology standards

As the underlying technologies in mobile
telecommunications become more intricate,
excessive cumulative license fees for the use of
intellectual property will slow, or even prevent,
the adoption of new technologies among the
operators. The changes announced by ETSI will
reduce that danger. Alex Sinclair Chief
Technology Officer, GSMA
  • Following input from the GSMA and other
    stakeholders, ETSI is making several changes to
    its policy and procedures to reduce the
    uncertainty surrounding intellectual property
    rights (IPR).
  • ETSI is improving the transparency of patents
    declared by IPR holders to ETSI as being
    essential to a standard and is streamlining the
    declaration process.
  • ETSI is introducing safeguards that will enable
    IPR holders to voluntarily declare the terms and
    conditions attached to their IPR ahead of the
    standardization of a new technology

11
January 2007GSM Association Announced 2007
Global Mobile Awards Nominations
  • Now in its 12th year, the Global Mobile Awards
    program continues to grow with the industry that
    it represents. Each year the number of
    submissions increases, and this year was no
    exception, with a remarkable 20 per cent more
    entries than 2006.
  • Each entry has been evaluated by the independent
    judging panel of globally based wireless
    analysts, journalists, academics and subject
    experts all industry professionals with
    in-depth knowledge of the mobile industry and its
    applications and influences on todays world.
  • The Award winners would be announced at the
    worlds largest mobile industry event, the 3GSM
    World Congress in Barcelona

The standard and support for these Awards
continues to rise, once again exceeding our
expectations and reflecting the ability of the
mobile and entertainment industries to not only
impress but to genuinely surprise. Rob Conway
Chief Executive Officer, GSMA
12
January 2007Bollywood Movies Go Mobile With
GSMA, Roamware Hungama Mobile Initiative
We are very excited by Roamware and Hungama
Mobiles' commitment to bring the spectacle of
Bollywood to mobile phones. Craig
Ehrlich Chairman, GSM Association
  • Bollywood is going mobile in a big way. Roamware
    and Hungama Mobile, have joined forces with the
    GSM Association (GSMA) to announce the launch of
    a 'Mobile Bollywood Initiative' to create short
    movies tailored for mobile devices, taking the
    world's largest film industry onto mobile devices
  • GSMA, Hungama Mobile and Roamware have teamed up
    with leading Bollywood film maker, Sanjay Gupta,
    to premiere three Bollywood short movies for the
    mobile medium.
  • Bollywood today is the world's largest movie
    industry, producing more than 1,000 movies a year
    with an audience of more than 2 billion viewers
    across 127 countries

13
February 2007ITU and GSMA Join Forces to Boost
Mobile Access in Developing Countries
  • ITU and the GSM Association agreed to strengthen
    cooperation towards improved access to mobile
    phone services aimed especially at bridging the
    digital divide in least developed and developing
    countries.

I am very pleased to announce this agreement
with the GSM Association and I look forward to
the collaboration in developing wireless access
to connect the unconnected. Hamadoun Touré
Secretary General, ITU
  • A Memorandum of Understanding was concluded
    focusing on fostering the development of
    information and communication technology (ICT)
    infrastructure in least developed and developing
    countries.
  • ITU and the GSM Association will focus on three
    specific issues
  • Supporting Developing Market Projects for low
    cost access to ICT in underserved areas
  • Industry Government Cooperation
  • Global industry benchmarking

14
February 2007GSMA Honors Indian Government for
Achievements in Mobile Communications
  • GSMA presented its Government Leadership Award
    2007 to India for exceptional achievement in the
    field of mobile communications policy.
  • India has been selected because of its success in
    establishing a framework of policies and
    regulations, which have enabled and stimulated
    the growth of mobile telecommunications over the
    past three years.
  • The Indian Government's policies have not only
    helped revive, but also stimulate the country's
    mobile industry. The Government has transformed
    the policy and regulatory environment by
  • Relaxing rules on foreign direct investment (FDI)
  • Reducing the access deficit charges payable by
    mobile operators to the fixed line incumbents
  • Liberalizing the domestic and international long
    distance markets
  • Facilitating the sharing of network
    infrastructure
  • Simplifying and speeding the planning procedures
    for new cell sites
  • Increasing the amount of commercially available
    spectrum and
  • Securing spectrum for 3G in the IMT-2000 core
    band
  • Stimulating telecommunications equipment
    manufacturing

Without a doubt, the digital divide in India is
narrower today than ever and this is due in great
part to the foresight and vision of the Indian
government. Rob Conway Chief Executive Officer,
GSMA
15
February 2007Phones For Health
  • Phones for Health is a cutting-edge 10 million
    public-private partnership working in close
    collaboration to use the widespread and
    increasing mobile phone coverage in the
    developing world to strengthen health systems
  • The Phones for Health partners are - the GSMAs
    Development Fund, the U.S. President's Emergency
    Plan for AIDS Relief, Accenture Development
    Partnerships, Motorola, MTN and Voxiva
  • Phones for Health will allow health workers in
    the field to use a standard Motorola handset
    equipped with a downloadable application to enter
    health data.
  • Once entered, the data is transferred via a
    packet based mobile connection (GPRS) into a
    central database.
  • If GPRS isn't available, the software can use a
    SMS data channel to transmit the information.
  • Data is mapped and analyzed by the system, and is
    immediately available to health authorities at
    multiple levels via the web.
  • The system also supports SMS alerting and other
    tools for communication with field staff.

The Phone-for-Health Partnership is at once an
acknowledgement of the strength and depth of
mobile communications in emerging markets, as
well as the push to use technology to help solve
the serious health problems prevalent across the
globe. Phuthuma Nhleko MTN Group President and
CEO
16
February 2007GSM Association Announced 2007
Global Mobile Awards Winners
  • The 12th Annual GSM Association Global Mobile
    Awards were announced at a spectacular event that
    showcased the best of the mobile world.
  • The two-phase evaluation and judging process were
    carried out by some of the most distinguished,
    independent journalists, analysts and academics
    that focus on the mobile industry
  • The evaluation proved that the bar is being
    raised ever higher in terms of competition and
    differentiation.

Innovation is the life blood of any industry,
and even more so for mobile. Thus we must
continue to identify, support and recognize the
mobile innovators. Rob Conway Chief Executive
Officer, GSMA
17
February 2007GSMA Chairman's Award 2007
Presented to Dr. Mohamed Ibrahim
This is a man who is in many ways the founding
father of African mobile communications, a
visionary wireless technician and mobile
businessman, whose commitment to both the
industry and the continent has helped the world
to hear Africa's voice. Craig Ehrlich Chairman,
GSM Association
  • The GSMA Chairman's Award was presented to Dr
    Mohamed 'Mo' Ibrahim, a remarkably successful
    mobile entrepreneur, a pioneer of technical
    achievement and a driving force in the industry's
    efforts to connect the unconnected of Africa.
  • Dr Ibrahim is the founder and chairman of Celtel
    International, which operates in 15 African
    countries.
  • He is a technical innovator who joined the
    industry 22 years ago at the launch of the
    world's first mobile network.
  • With more than 60 growth per year, Celtel today
    has more than 17 million users, and is licensed
    to serve more than one half of the continent's
    population.
  • In October 2006, the Mo Ibrahim Foundation was
    launched, with backing from world leaders
    including Nelson Mandela, Kofi Annan, Bill
    Clinton and Tony Blair.
  • The Foundation is a radical new initiative to
    promote and recognize good governance and
    leadership in Africa

18
February 2007GSMA Study Shows Lowering Mobile
Taxes Boosts Usage and Fuels Growth
  • Usage of mobile communications is a powerful
    economic growth engine, which governments can
    fuel by lowering taxes on mobile services and
    handsets, according to a new study undertaken by
    Deloitte for the GSM Association.

The impact that mobile phones have on the
developing world is as revolutionary as roads,
railways and ports, increasing social cohesion
and releasing the entrepreneurial spirit that
stimulates trade and creates jobs. Leonard
Waverman Professor, London Business School
  • In a developing country, an increase of 10
    percentage points in mobile penetration will lift
    that country's annual economic growth rate by 1.2
    percentage points
  • Despite the evident economic and social benefits
    of mobile communications, 16 of the 101 countries
    analyzed in the study tax mobile services or
    handsets as if they are luxury goods rather than
    a vital means of communications
  • In many cases, cutting taxes on mobile services
    will lead to an increase in overall tax revenues
    in the medium term because of the positive impact
    on the economy

19
March 2007 CSDC GSMA Team Up To Boost Telecoms
Training In Bangladesh
  • Chittagong Skills Development Centre (CSDC) and
    the Development Fund of the GSMA, have formed a
    partnership to promote telecom skills development
    in Bangladesh.
  • CSDC's members include the mobile operators Aktel
    and GrameenPhone and equipment vendors
    Alcatel-Lucent, Ericsson, Huawei, Siemens and
    ZTE.
  • The Development Fund and the CSDC signed an
    Agreement to develop the technical and marketing
    competencies of Bangladesh's rapidly growing
    telecom workforce.
  • The CSDC and the GSMA will work together to adapt
    and deploy international telecommunications
    training, best practices and knowledge to produce
    a highly skilled, Bangladeshi workforce, able to
    keep pace with the rapid market growth, as well
    as technology and product innovation.
  • The Agreement will also help develop a local pool
    of skilled trainers, equipped with the necessary
    teaching and learning methodologies to develop
    and deliver programs to the expanding workforce

Our long-term objective is to cultivate an
indigenous knowledge base that enhances
employment opportunities and meets the telecoms
sector's skill requirements. Ben
Soppitt Director, GSMAs Development Fund
20
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